Back to Work: Top up training
Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… “Effective infection control is paramount to minimising the risk of the spread of harmful diseases/bacteria/viruses etc.,” notes BABTAC’s Back To Work Guidelines. “By understanding the processes…
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Britney Tokyo reveals summer’s hottest nail art trend
LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo, reveals this summer’s most in-demand nail art trend… I’m going to let you in on a juicy nail art trend that’s a real mood-booster and is set to be huge this summer: fruity nails! Although this isn’t a new trend, it affords…
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5 ways to prevent burnout in the nail salon
Janan Saher, director of Aviva Day Spa in Luton, shares advice on how to avoid burnout… As the old saying goes, ‘prevention is better than cure’, and this is something we all need to prioritise while we prepare for the new year. It’s important to recognise beauty pro burnout in both yourself…
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Wonky enhancements? Here’s how to ensure your nail form fit is straight
A straight line measures the distance between two locations. It measures one point to another without deviating. We use straight lines and angles regularly when creating nails including form fitting, smile lines, filing techniques and nail art. It doesn’t have to be complicated and this post will break it down…
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Helen Burton-Ward on maintaining nails & your business
Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice to maintaining clients’ nails and your business while salons remain closed due to Covid-19… Many of us will have lost a huge chunk, if not all, of our income and will have been inundated…
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How to care for silicone practice hands
Theresa Foddering shares her maintenance advice for silicone practice hands… With salons closed and nail professionals in isolation, there has been one hot commodity in lockdown: the silicone practice hand. We all rushed out to buy one, but soon realised they require much more TLC than expected. So how do you keep…
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How to boost retail sales during & post lockdown
Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, discuss how to up the ante on your retail during and post lockdown… Denise Dente Jessica Quick Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns over public…
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5 tips for nailing social media etiquette
Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…
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How to prepare for an influx of clients post-lockdown
Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, reveal how to prepare for reopening your business after lockdown… Grey hair, uni-brows, broken nails – the list goes on! Like the sound of a supersonic jet breaking the sound barrier, consumers are going to bolt to…
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Are you struggling with lockdown? Here’s some self-care tips
Janan Saher, director of Aviva Day Spa in Luton, reveals why it’s important to focus self-care at home during lockdown and serves up suggestions to promote such care… The world is a pretty surreal place these days because of the global panic around coronavirus (COVID-19). Are you’re feeling overwhelmed, anxious or stressed?…
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How to work out what you need to charge for nail services in 10 steps
Upon the return to work for nail techs, one of the most important considerations along with health & safety is likely to be a pricing for your services. Many technicians are guilty of looking to their competition when pricing their nail services. When considering your prices; whether setting these from…
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Where to safely purchase your nail products
In a time of financial crisis both home users and professionals may be turning to third-party online retailers and auction sites to purchase what they assume is a genuine but cheaper cosmetic nail product. When I discuss third-party online retailers, I am not referring to an educator or wholesaler that…
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Coronavirus: How nature & our animal intelligence can help
Rosie Tomkins is founder of the Natural Capital Consultancy and author of N-stinctive, an inspirational book that provides s an alternative to traditional leadership training. Rosie aims to unlock the power of the natural world to provide strength and confidence to people. Here, Rosie Tomkins, shares her advice… With Covid-19,…
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Nail desk shields: should you invest?
There is much discussion and concern regarding how post-lockdown measures will affect salon visits – and how nail professionals will both work and interact with clients safety. The BBC has seen a draft government plan to ease current restrictions for workplaces in which social distancing is not possible. According to…
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Why you should keep in touch with your clients
This is an uncertain time for the nail industry. Now may offer an opportunity to focus on the factors that are within your control to help navigate your way through this challenging time for businesses. In order for your business to stay relevant, you must keep updated and work with…
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