Liza smith bodylines

Coronavirus: How one salon owner vows to manage nail appointments safely

By Scratch Staff | 17 March 2020

Liza Smith, session nailist & co-owner of award-winning Bodylines salon in Sittingbourne, Kent, reveals the steps she’s taking to manage the safety of her staff and clients while honouring appointments… “The government has given the advice to avoid social outlets, which could have a huge impact on nail and beauty…

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Social media

Is your social media content ‘shareable’?

By Sophie Nutt | 13 March 2020

Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of…

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Coronavirus mask

Coronavirus: Essential advice for employers

By Scratch Staff | 12 March 2020

Tina Chander, partner & head of the employment team at Midlands law firm, Wright Hassall, deals with employment law issues for businesses of all sizes. Here, she reveals advice for employers in the wake of the coronavirus outbreak… The coronavirus outbreak (Covid-19) has raised serious health concerns, and now, the…

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Bridal nails

Why you should already be preparing your client’s summer wedding nails

By Sophie Nutt | 6 March 2020

Preparation for a bridal manicure can begin up to six months prior to the big day, allowing for a thorough consultation, trial manicures and maintenance appointments. “The natural nail can take six months to grow from the matrix to the free edge and so it is ideally best to start…

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Katie barnes clean

Coronavirus fears: A review of salon hygiene practices

By Katie Barnes | 3 March 2020

With Coronavirus spreading at a rapid rate across the globe, Katie Barnes reflects on sanitation, disinfection and sterilisation procedures in the beauty sphere to help prevent the spread of any infection… In the nail salon, we are in constant contact with a a number of people every day. Sometimes, we…

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Dana cecil

Dana Cecil on why entering a competition helped her nail career

By Sophie Nutt | 28 February 2020

A lifelong passion for nails, positive attitude and fearless nature has seen Dana Cecil open her own salon, Nail Junkie, and rank seventh and fifth in two Next Top Nail Artist (NTNA) competitions, run by Nails magazine. With an inspiring project in the pipeline, Dana sees the future as a chance to grow and…

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Wellbeing

6 ways to promote wellness in your salon

By Sophie Nutt | 27 February 2020

Liz McKeon, beauty business expert, reveals six ways to promote wellness in your salon business… “Conduct health ‘wish list’ assessments. Create surveys that let employees share their health ‘wish list’. Such polls can include questions on topics like nutrition and exercise, while also asking how the business can support employee…

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Why you shouldn’t choose a one-day nail training course

By Scratch Staff | 26 February 2020

Award-winning educator, Hannah Garbett of Staffordshire Nail Academy,  reveals the implications of learning the art of nails in one day… Do you want to be a ‘pro’ or a ‘have a go’? If you want to become a nail tech, that’s awesome news. But if you want to become one…

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Beauty2trs tracey shelverton

An online journey around the natural nail unit

By Scratch Staff | 24 February 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month:  Tracy Shelverton offers an insight into the natural nail unit About Tracy Tracy’s nail industry passion focuses on the nail itself and on maintaining and improving its integrity – regardless of what…

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Lauren holmes ssas19 1200

5 top tips for perfect nail competition preparation

By Scratch Staff | 21 February 2020

Lauren Holmes, winner of the Scratch Stars Gel Polish Stylist of the Year award 2019, reveals her 5 top tips for nailing your competition prep: Practice, practice, practice! Make sure you have done your competition set plenty of times, so you know your timings and order. Plan it out and…

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Bridal nails

4 ways to market bridal nail services

By Sophie Nutt | 21 February 2020

Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…

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Salon system national lash day

Salon System’s product picks for National Lash Day

By Scratch Staff | 19 February 2020

Did you know that 19 February sees National Lash Day? Whether, your client adores their lashes long and luscious or they prefer a natural lash, Salon System educator and lash expert, Ruth Atkins, share her top picks…   Lashes in a flash “Nautralash has your clients covered with the LashLux Mink Style…

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Katie barnes convex blog concave

Why you need to know the difference between the nail convex & concave

By Katie Barnes | 18 February 2020

One of the most important yet surpassed elements of a nail enhancement is the convex and concave. Firstly, lets explain what the convex and concave is: Convex: The exterior curve of the nail enhancement. Concave: The interior curve or “the tunnel” of the nail enhancement. The convex and concave should be…

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Insurance featured image

Choosing an insurance provider for nail services

By Sophie Nutt | 14 February 2020

All technicians need public and products liability insurance. This type of insurance is inexpensive and will protect you from most situations involving products, whether as a result of an accident or an allergic reaction, for example. It often covers accidental damage to property and loss of products and tools, and…

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Simone Radley shares her top tips for nail competition success

By Sophie Nutt | 14 February 2020

Since immersing herself in the nail industry just three years ago, Simone Radley has stunned the UK nail sector by excelling in industry competitions country-wide and imparting her skills on others in her role as an INK London educator. Enthralled by the excitement, buzz and sense of achievement associated with…

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