#NOWTRENDING Pink summer tie-dye nails by Beth Jakabfy
Beth Jakabfy, of Blossom Tree Beauty, talks to Scratch about how she created this striking & summery pink tie-dye design. “I started my own business working from home after training with The Gel Bottle. I practised nail styling every spare minute and my client base grew very quickly. Before I…
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TECH TALK: Get to know Emily Cording of Cuteycles Nails By Emily
Glean an insight into the daily nail life of Emily Cording, a talented tech from Castleford with a fondness for natural nail care and oh-so arty overlays… How did your journey into nails begin? Since I was a teenager, I have loved doing my nails. I’ve always thought of manicured…
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Salon Chat duo reveals nail tech notebook
The team behind Salon Chat has revealed a notebook planner specially designed for nail professionals to aid with both business and social media activities. Created by Kelly Colley of Lavish Nails, Cheshunt and Isabel Porter of The Beauty Garage, Buckinghamshire, the Salon Chat Nail Bible is a 316 page wire bound book…
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3 reasons why your beauty business should consider voucher codes in affiliate marketing campaigns
Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back…
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TECH TALK: Catherine Marshall of Nail Tunes
Scratch catches up with nail tech, Catherine Marshall of Nail Tunes, about her experiences and journey in the nail industry… “If I had to pick a nail colour to characterise my personality, I’d probably choose a light holographic green – one like The Gel Bottle Inc’s Amur. Subtle and sweet…
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Salon in the Spotlight: Buffed Beauty Bar, West Yorkshire
Starting as a cosy salon, Buffed Beauty Bar in Keighley, West Yorkshire, has grown with Bethany Savage’s career. After moving to a bigger premises in November, the salon has now become a Glitterbels training academy and shop. “We have an amazing team at Buffed,” smiles Bethany. “We offer everything from manicures…
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5 ways to boost success via your social media platforms
Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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#NOWTRENDING Peach & gold foil nails by Nikki Patterson
Nikki Patterson of Eat Sleep Polish, chats to Scratch about her career, hopes for the future, and how to create this perfectly peachy design… “I have been doing nails for four years and work from home in my little nail room, having trained in gel polish, acrylic, hard gel and…
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Dry, chapped hands? Here’s how to soothe in 5 steps…
With frequent hand washing and sanitising now the norm, you – and your clients – may be suffering with dry, chapped and sore hands. Offer a soothing experience and promote moisture with a helping hand from Mavex and its Anti Dark Spot Hand treatment, before retailing the Hand Silky Peeling,…
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Britney Tokyo on how social media helped boost her career
LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo reveals how social media helped boost her career… Before moving to the U.S., I worked as a nail artist in Tokyo and I felt such a large gap in the reality of advanced Japanese nail art and the lack of…
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Behind The Brand: Meet the female powerhouses behind Color Club products
Owned and operated by women since 1979, Harriet Rose founded Forsythe Cosmetic Group to focus on developing products for the needs of nail pros. Acclaimed for its innovative products, such as the Finishing Touch Nail Corrector Pen, Forsythe Cosmetic Group quickly expanded into private label services and created its Color…
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Tech Talk: Eloise Oakes of Elle’s Gels & Beauty
Scratch chats to Eloise Oakes of Elle’s Gels & Beauty in Hertfordshire about her journey as a nail tech and the next steps in her career… “I found my love for nails as a child aged around seven or eight. I used to play around with my mum’s nail polishes…
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Feeling stressed & anxious? Meet the mental health coach who’s familiar with the beauty sector
Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can…
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Nail tech launches clothing & product line in lockdown
Jaki Logan, of Nova Nails, found inspiration within the weeks of lockdown in order to keep her business alive by launching Break Hearts, Not Nails – a clothing and product line for both professionals and consumers alike. “I started doing nails around three years ago,” explains Jaki. “I was approaching…
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Salon in the Spotlight: Nails by Alice White, Portsmouth, Hampshire
After becoming a new mother last year, Alice Whitehouse decided to pursue her dream of a career in nails. Working from a newly converted home studio, Alice opened in time for the 2019 Christmas rush and business has soared since. “We had a small lean-to room off the kitchen which…
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