11 top tips for businesses during the coronavirus outbreak
Beauty business expert, Liz McKeon, says that now is the perfect time to work on your business. Below are her top 11 tips to navigate your way through coronavirus… Don’t be an ostrich by burying your head in the sand 2020 is a different world now – you need to…
Coronavirus: Still London owner shares advice to techs facing salon closures
Shelly Elson, founder and creative director of Still London, explains why she made the decision to close the salon doors from Tuesday morning and shares advice to fellow techs facing similar difficulties… Closing any business is heart wrenching, even on a temporary basis, and the decision to close Still London…
4 ways to stay in business
Now is the time to keep calm and remain professional, says Marian Newman. Here, the nail industry icon shares ways to stay in business during the current uncertainty… “It may feel like Armageddon is descending fast, but it will pass. The UK is a first world country and a relatively…
Coronavirus: Practical steps for your nail business you can implement today
Multi award-winning mobile nailist, Metta Francis, shares a number of practical steps you can implement to reduce the impact of coronavirus on your nail business… Over the last few days, I have spoken to many nail/beauty professionals and business owners who are all feeling rather unsettled. Clients are cancelling appointments, events…
Coronavirus: Salon supports community with wellness initiatives
Hear from the team at Honestly Ombré – a Swindon salon championing kindness with wellness initiatives in its community during the COVID-19 outbreak… “We care about the wellness and wellbeing of our community and want to help and support wherever we can,” states owner, Jessica Wallbridge. “We have developed three…
Tech Talk: Chloe Crook’s love of glittery nails
Scratch catches up with nail tech, Chloe Crook, to learn more about her industry journey… Chloe Crook from Ashford, Kent entered the nail industry in 2018. “The reason why was because I suffer with bad anxiety and doing nails for me is so soothing and relaxing,” she explains. “What’s more,…
Salon in the Spotlight: Jemma Elizabeth Beauty, Stoke-on-Trent
Having forged a successful solo career, Jemma Ball knew the time was right to settle with a permanent base for her beauty business. Jemma Elizabeth Beauty boasts far more than a pretty face with its inky blue and blush pink scheme, as, with a combination of Jemma’s savvy business skills…
Coronavirus: How to reassure salon & spa clients of good practice
Janan Saher, director of Aviva Day Spa in Luton, talks about the difficulties her business is facing due to COVID-19 and how she and her team are tackling hygiene issues… I’ve been reading so many negative and scary posts that I thought I would try and turn that around to give…
Coronavirus: 7 ideas to help your business survive tough times
As nail technicians and beauty therapists, our customer appointments rely on face-to-face contact for us to perform our services and earn income. We are all aware of the impending detrimental effects that the current global pandemic of coronavirus (COVID-19) may have on our nail and beauty businesses. Now is the…
Coronavirus: Closing? Suzanne Clayton on making the best decision for your business
Open, or closed? Suzanne Clayton, of Nail Tech Awareness Group & owner of Souz Nails & Beauty, shares her thoughts on making the best decision for your business – and being kind to others… We are all worrying one way or another and I’m sure many have had sleepless nights.…
#TRENDINGTUESDAY Holly Innes, HLYIB
We want to see the designs trending at your nail desk! Holly Innes, of HLYIB, reveals this J Balvin-inspired nail design has been popular with her clients due to its vibrant colour palette. “This design has been particularly popular with my clients as the vibrant colours reflect the spring/summer months…
Coronavirus: How one salon owner vows to manage nail appointments safely
Liza Smith, session nailist & co-owner of award-winning Bodylines salon in Sittingbourne, Kent, reveals the steps she’s taking to manage the safety of her staff and clients while honouring appointments… “The government has given the advice to avoid social outlets, which could have a huge impact on nail and beauty…
WHAT I’M WEARING: Kerrie Labrum, Kezzll Nailzz
We want to see what you’re wearing on your nails! Kerrie Labrum, of Kezzll Nailzz, wears a stunning French design on stiletto tips. “I created these nails using Glitter Planet Easy Tip Clear Stiletto tips to get the lovely shape. I then use Team Gorgeous acrylic in Rosa, Whipped Cream,…
Conscious consumerism causes rise in demand for organic & natural beauty products
The rise in ‘conscious consumerism’ is thought to have caused a rise in demand for sustainable and ethical products, including certified beauty and wellbeing. The Soil Association Certification Organic Beauty & Wellbeing 2020 report reveals the market for certified organic and natural beauty products in the UK is now worth…
Is your social media content ‘shareable’?
Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of…
