WHAT I’M WEARING: Amanda Byrne, Divine Nails By Amanda Byrne
We want to see what you’re wearing on your nails! Amanda Byrne, of Divine Nails By Amanda Byrne, wears a stunning emerald, Northern Lights-inspired design. “I wanted to create a design that was a little different to the last couple of sets I had done on myself. I originally wanted…
Become a Browista with RefectoCil & Salon System
Last night I was invited to an exciting RefectoCil launch event with Salon System at the Soho Residence in London. The glam event was in celebration of a new RefectoCil Browista Custom Colour workshop, encouraging therapists to release their colour creativity by mixing tints to create bespoke brow shades for…
How to market one stroke and aquarelle designs
The sweep of a brush over a nail creating a tonal, delicate creation is mesmerising for the client and a joy to perform for the tech. Striking and a visual feast for the eyes, the blended nature of one stroke and aquarelle designs easily capture attention and creates a talking…
Salon in the Spotlight: The Nail Gallery, Bawtry
Get to know the names behind The Nail Gallery, Bawtry – finalist in the Scratch Stars Nail Salon of the Year category 20/21, sponsored by The Gel Bottle Inc… “Jessica Haith and I both met when we began working together in a nail bar in 2017,” explains Ilex Wood. “Unfortunately, …
Why you should check insurance cover when learning new nail techniques
Continued professional development (CPD) ensures that you maintain and enhance the knowledge and skills you need to deliver a professional service to your customers. Constant updating of skills is vital to success in any industry, but it’s especially true in the nail and beauty industry. CPD is about keeping up-to-date…
#TRENDINGTUESDAY Sinead Bulley, The Nail Shack
We want to see the designs trending at your nail desk! Sinead Bulley, of The Nail Shack, reveals doughnut nails have been popular with her clients recently. “I think this design has been popular as its cute and a bit different especially with the lovely weather we have had recently,…
How to encourage your clients to try nail art
A small sprinkle of glitter or minimalistic nail art can increase your profits and leave your clients feeling super chic, so take a look at your nail art menu and encourage clients to indulge in a design. There’s a design or style that can suit anyone, and I’ve been known…
Creating bridal beauty packages in your salon
When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says Kate Sawley, CND™ education ambassador. “Bridal packages are always popular, and don’t forget about the rest of the bridal party,…
Yorkshire soap company pledges to use 100% sustainable materials
With more in the beauty industry pledging commitment to lessening waste and making more sustainable choices, a Barnsley-based family business, which creates handmade bath and body products, has pledged to use only 100% recyclable or sustainable materials. The Pretty Little Treat Co. produces vintage-inspired bath and body products, using natural and…
Life Saving Wax: A new campaign calling on waxers
I was invited to Treatwell’s London head office for the unveiling of a very special new campaign: Life Saving Wax. The initiative was created by the online beauty booking platform with Public Health England’s Cervical Screening Saves Lives campaign. Treatwell is inviting its partnered salons and beauty professionals to ‘open up…
Robbie Tomkins on working at Fashion Week
As another London Fashion Week (LFW) has disappeared into a cloud of mayhem, anxiety, elation and relief, I wanted to shed a little light on how it all works. LFW offers an amazing opportunity to experience one element of working as a session stylist. Firstly, the week founded in 1984…
Salon in the Spotlight: The Amber Boutique, Milford Haven
“My salon opened in August 2017,” explains owner, Sally Sanderson. “After being made redundant suddenly, I was looking to open my own place and had to act quickly as my client base was waiting. My building was advertised the very week I left my old job, so I decided to…
Jeff Pink on Orly, nail care & colours
Recently, founder of Orly, Jeff Pink, jetted over from the brand’s HQ in Los Angeles, California, to visit London. Scratch’s Kat took the chance to meet him and talk about his esteemed career with Orly, product developments and challenges within the nail industry. Read the full interview in the April issue of Scratch! How…
Why should the beauty industry care about waste?
Our TV screens, social feeds and browsers are increasingly flooded with images of beaches, oceans, animals and extreme climates affected by litter, particularly plastics. Many companies are ‘doing their bit’ by re-evaluating packaging and processes, however this is only the tip of the iceberg if we want to dramatically reduce…
WHAT I’M WEARING: Melissa Whiffen, Moonstruck Nail Studio
We want to see what you’re wearing on your nails! Melissa Whiffen, of Moonstruck Nail Studio, wears super cute freehand Stitch nail art in support of World Autism Awareness Day on Tuesday 2 April. “My family is not only my motivation in my work, but also my inspiration. I created…
