Why your Facebook ads aren’t working & how to fix them
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…
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MANI MONDAY: National prosecco day
Begin the week the right way with some nail inspiration this mani Monday! There’s never been a better excuse to enjoy a glass of fizz, as today marks national prosecco day! To celebrate, we’ve been eyeing up some gorgeous golden nails and love this glamorous design by talented tech Margarita…
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WHAT I’M WEARING: Lisa Lilley, Love Lilley Nails
We want to see what you’re wearing on your nails! Lisa Lilley, of Love Lilley Nails, wears beach-themed nails for a summer look that will have you longing for a last minute getaway. “I used Gelish in Mali-Blu Me Away for the blue nails with Magpie Beauty Glitter in Elsa…
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Salon in the Spotlight: Chi Anmo Beauty Rooms, Aberdeenshire
Starting out as a home salon, Melanie Simpson found her beauty business go from strength to strength. “In April 2018, Chi Anmo relocated to a stunning new salon in Westhill to ensure we could accommodate the rapidly increasing number of clients looking for a local, reliable and meticulous service,” enthuses…
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Experiment with earthy nail tones for quirky design results
With the autumn/winter season nearing, dabble with new design ideas and get your hands on new collections to create fashion-forward nail results. Rachel Horrocks, nail tech and content marketing manager for Sweet Squared, has embraced autumn by getting creative with brush strokes, colours and trends, Here, she reveals how to…
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#TRENDINGTUESDAY Tricia Rennie, Tricia Rennie Nail Artist
We want to see the designs trending at your nail desk! Tricia Rennie, of Tricia Rennie Nail Artist, reveals that peach enhancements seeing encapsulated chunky glitter and mermaid nail art have been popular with her clients recently. “These colours have been so popular for summer! I used CJP coloured acrylic…
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MANI MONDAY: Diamonds are forever
Begin the week the right way with some nail inspiration this mani Monday! Are your clients seeking nail designs that will glisten in this burning hot sunshine? This minimalistic but sparkling nail design by talented tech, Park Eunkyung (who goes by the handle @nail_unistella), sees clear enhancements doused in crystals,…
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WHAT I’M WEARING: Terri Eaton
We want to see what you’re wearing on your nails! Talented tech, Terri Eaton, opted for five bold and beautiful Gelish shades in an array of pink and purple hues. “I fancied some nice bright neon nails and I couldn’t quite decide between pink or purple, so went for five…
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How to service clients suffering with eczema
Do you know how to help clients with the common yet chronic skin condition of eczema? As sometimes present on the hands and arms, your pre-treatment consultation should see you able to identify the condition, and adapt your treatment if needed. Alice Lambert, director of services at National Eczema Society, shares her advice……
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Tina Li talks about her arty client requests, entering competitions and learning new skills
Tell us about your training… I started out with beauty therapy at college. Nail technology was a part of the course and it really intrigued me. I decided to peruse this as a career and have gone on to train with many companies and highly talented techs. To name a…
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Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps
Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…
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August cover nail stylist chats muses, manicures & magical designs
Magical, ethereal and with a touch of hippie chic, this month’s cover nail stylist has sprinkled her own style and personality into an concept that ignites interest and captures plenty of attention. Swedish nail technician and Light Elegance ambassador, Celina Rydén, created the image for August’s Scratch cover after discussing the idea with…
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Salon in the Spotlight: Body Beautiful, Lincoln
Bright and bold, Lincoln salon, Body Beautiful, has settled into its new, larger premises. Offering a wide range of treatments, the team and its services are as colourful as the salon’s surroundings. “We originally decorated the salon grey and silver but quickly decided that it wasn’t right for us,” explains…
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How to make your mobile nail business thrive
Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… Setting up as a mobile nail technician is relatively straightforward; you complete the relevant training, purchase products and equipment, get insurance and register as self-employed or as a company.…
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#TRENDINGTUESDAY Katie Ru, Katie Ru Nail Design
We want to see the designs trending at your nail desk! Katie Ru, of Katie Ru Nail Design, reveals that summer floral designs have been a big hit with her clients during the heatwave that has hit the U.K. over the past few weeks. “With it being summer, floral designs…
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