Effortlessly build & update your beauty business website with Vagaro’s MySite
Global salon, spa and fitness booking and management software, Vagaro, has launched MySite, helping businesses to easily create sophisticated websites to increase brand visibility. MySite is a website builder with booking system, using which business owners, regardless of their web development skill, can completely customise their online customer experiences with…
4 beauty industry trends to note for 2024
Scratch explores trends set to dominate this year and how to incorporate them into your business… 1. Wellness as a priority The definition of beauty is changing, from a focus on products and services designed to help consumers conform to physical standards, to an emphasis on looking healthy. This is…
Temperature talk: How the cold weather can affect your nail products
Feeling the chill? Scratch explores the impact that temperature has on nail products and serves up practical points to note… Creating a comfortable atmosphere in the salon is important for you and your clients, but maintaining a consistent temperature is also vital to ensure that your nail products perform at…
Goals you should set for your mobile nail business in 2024
Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her advice on setting intentions for 2024… Remind yourself to work smarter, not harder. Put systems and policies in place to create boundaries and take the emotion out of running your business. This will allow…
Iram Shelton on 2024 nail art trends, raising your status & working with OPI
Luxury nail artist & lifestyle content creator, Iram Shelton, has amassed a huge social media following, owing to her enviable travel stories and stylish nail posts. A star resident at the Bulgari Hotel London Spa, she offers luxury manicures to clients in the capital, and was appointed as global ambassador…
Find out about the wellness-focused nail salon offering meditative manicures
Founder of Sundays Studio, Amy Ling Lin, was inspired by former clients and salon experiences to create a nail space that promotes safety, self-care and inclusivity for both clients and nail specialists. With a focus on wellness for its nail services and product offerings, Sundays Studio offers clients and staff…
Nail Tech Talk: Rachel Foreman of Effy Nails
With a wealth of experience both on set and in-salon, nail artist, Rachel Foreman of Effy Nails, shares how her colourful career in the nail industry began and offers an insight into her day-to-day life… Returning to education in 2008 to train for two years in make-up artistry, the year…
Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…
Nail techs: Here’s how you can overcome creative burnout
Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look like? Creative burnout can manifest in a number of ways and will vary from person to person, but there are…
5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
Here’s what you really need in your nail tech starter kit & why you shouldn’t buy from just anywhere
There are generally two types of students I see starting out in the nail industry; those who buy everything possible, and those who are on a tight budget and buy inferior products. Sometimes, I look at the kits of my students and see that they have more stock than me!…
Community spirit: How Yorkshire nail techs are promoting positive mental wellbeing for fellow pros
Following her transition from a role in the NHS to the nail industry, Natasha Katoro of By Natasha Katoro shares how she and her local support group are tackling high feelings of isolation amongst industry pros… Hoping to foster a sense of community to promote positive mental wellbeing for nail…
Cosmetics ingredients information is at your fingertips with this mobile app
On average, European consumers use over seven different cosmetics daily, but do you know about their ingredients? European personal care association, Cosmetics Europe, is on a mission to drive transparency and improve cosmetics ingredients knowledge, with the launch of the COSMILE Europe app. Allowing users to scan an ingredients list…
How to choose the right nail course for your needs
When starting out as a nail technician, you may find choosing a course overwhelming. Often, you may be so eager to start your journey that you don’t consider all the options available for the best beginning to your career. There are three main course options when starting out: 1.An…
E-file bits: Understanding types of bits, their uses & how to keep them clean
E-file bits come in a range of materials and grits, with a variety of different uses. Some types of E-file bits include: Diamond bits – not for use on the natural nail. Used for exfoliating or polishing skin and pushing back the proximal nail fold. Carbide & ceramic bits –…
