How to attract men into the salon for manicures
The nail industry is dominated by female clients, but do you do enough to attract and welcome the growing male market? From mechanics, hairdressers and grooms to fathers of the bride and office workers, the male nail salon clientele is expanding. This seems to have been made more publicly accepted…
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Impostor Syndrome: What is it & do you have it?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…
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Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy
Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails. Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…
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Salon in the Spotlight: Angelic Beauty by Karen, Basildon
Karen Bolland shares her Parisian-themed salon setup with Scratch, revealing the inspiration behind her decor choices. After graduating from university with a History degree, Karen Bolland began her beauty training alongside her full-time job in 2003. Studying at evening classes at Phoenix School of Health & Beauty in Chelmsford, Essex,…
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Nail Tech Talk: Yina Hurtado of Ginahbeauty
Lover of minimalist nail designs, builder gel manicurist Yina Hurtado of Ginahbeauty shares her passion for the nail and beauty industry with Scratch. Yina’s passion for nails started at a young age, doing the nails of family members as a hobby as a teenager. It wasn’t until lockdown that she…
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Beauty retailer unveils initiative to keep products out of landfill
Online beauty shopping destination, Glorious Beauty, has launched Love Beauty, Hate Waste, an initiative to avoid unnecessary beauty waste. A beauty product may be sent to landfill because of a packaging update, superficial damages like scuffs or scratches, or a short expiry date (being within six months of the ‘best…
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Salon in the Spotlight: Nail Creations by Hazel, Crawley
Nail art specialist, Hazel Martin of Nail Creations by Hazel, shares her home salon set-up, revealing how she’s styled the space to suit her home. “I always knew I wanted to go into this industry, so went straight on to college after I finished my GCSEs,” Hazel remembers. “I originally…
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Townhouse expands into Surrey with Guildford salon launch
Scratch Stars Nail Salon of the Year 2022, Townhouse, has expanded its franchise with its first stand-alone salon outside of London. Bringing its luxury manicures and pedicures, modern interiors and seasonal nail styles to Surrey, Townhouse Guildford is located in the heart of town in the Tunsgate Quarter, situated among the…
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Organise your life as a nail tech with the Nailmania planner
Session nail tech, Nickie Rhodes Hill, has launched Nailmania planners, to help nail professionals set goals and plan their business, with pages for every task a nail tech needs to organise. Scratch finds out more… “The idea of planners, journals and appointment books came about from a chat I had with some…
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How to maintain your nail enhancements
There are so many terms regarding nail enhancement maintenance appointments, such as back-fills, fill, fill-in, touch-up and maintenance – and it can often seem quite complex to both nail techs to understand what the difference is. Most clients seem to be familiar with the term ‘infills’ but this isn’t always…
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Nail Tech Talk: Sophia Stanley of Mama Mani Nails
Natural nail specialist & mother of two toddlers, Sophia Stanley, reveals her child-friendly nail space and why adding a play area has enticed a greater clientele. Affectionately titled ‘Mama Mani Nails’, Sophia Stanley’s business operates from her home in Walsall, with a focus on services that can be enjoyed by…
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Salon in the Spotlight: Lilly’s Beauty Cabin, Norfolk
Lilly Rose Spelman has always had close ties with the beauty industry, having spent six years working for top beauty brands including Chanel, Estée Lauder, Urban Decay and GHD, but her end goal was always to own her own business. “I took some time out of the beauty industry to…
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Champion tech shares process behind extreme Valentine’s nail style
Anita Chahal of Anita Chahal Creative Designer Nails, North Wales, shares how she created this enchanting, extreme length design and its romantic inspirations. The talented tech, who has been in the nail industry for 23 years, is an educator for Nail & Beauty Excellence (NBE). At Nailympia London 2022, she…
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Nail Tech Talk: Joss Neaves of Cloud Nine Nails
With a passion for art and big dreams for the future of her beauty business, Oxfordshire-based tech, Joss Neaves of Cloud Nine Nails, works from her home studio, offering hand-painted nail art to clients. “I was originally attracted to the nail industry because of the nail community. When I got…
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Salon in the Spotlight: Nails by Amanda, Market Harborough
When Amanda Wesley-Smith was applying for work as a dental receptionist in early 2020, she could never have imagined that by the end of the year, she would be a fully-qualified nail technician about to enter yet another national lockdown. “At the beginning of 2020, I accepted a job as…
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