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15 things to know about Madelene Wolf – global champion of nails

By Alex Fox | 21 June 2021

 Get to Know a Nailympia Expert… NAME: Madelene Wolf Business name: Madelene Wolf Naildesign Location: Sweden Nationality: Swedish Who Trained You: So many… David Fowler & Najet Hamila Strand to name two that I’ve learned the most from. Years in Nails: 25 years Years Judging: 3 years Nail Brand You…

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Earthy Nail Polish: for green salons looking to retail a plant-based colour collection

By Alex Fox | 20 June 2021

If you want to widen your customer reach and retail with a conscience, then Earthy Nail Polish is a great option for your salon shelves. Earthy Nail Polish, born from a frustration towards unsustainable cosmetic products presents a core mission to provide the highest quality products with the least impact…

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Fathers day nails feature

Meet the fathers that have found fame in the nail industry

By Helena Biggs | 19 June 2021

Scratch puts the spotlight on famous nail industry dads and finds out more about them from their children… SAMUEL SWEET, co-founder/CEO, Sweet Squared & his son, Dexter Samuel Sweet has always been creative and, showing a talent for artistry, he was invited to work at his great aunt’s salon and learn…

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NAIL TECH TALK: Kat Crammon of Katz Klawz Luxury Nail Bar

By Callie Iley | 19 June 2021

Scratch chats to Kat Crammon of Katz Klawz Luxury Nail Bar about her transition from teaching assistant to nail tech and how she has grown her business since 2020… Before branching into nails, I was a teaching assistant. I competed the training when my son was young and it was…

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Over 125 nail pros amassed at the East Nail Camp in Florida for a nail-infused fact & fun-filled nail experience

By Alex Fox | 18 June 2021

“The East Nail Camp 2021 was an incredible success and a lot of that was due to the amazing generosity of the sponsors,” enthuses organiser Jessica Briarmoon. The event, held from 14-17 May 2021, hosted just under 150 nail techs at Willis Camp, Fruitland Park just north of Orlando, Florida.…

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Gotti nails feature

Behind the Brand: Meet the guru behind Gotti Nails

By Chloe Randall | 18 June 2021

Nail guru Robert Nguyen has launched his own brand ‘Gotti Nails’ after working in the industry for over 16 years. After starting off as a competitor, Robert went on to become an international educator for brands such as OPI, Color Club and Entity Beauty, as well as opening two successful…

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Nail tech self-love: support the health of your skin, hair & nails with a teaspoon a day…

By Alex Fox | 16 June 2021

Calling all busy nail artists and techs, a teaspoon a day of this nutrient-rich berry mixture from SuperU will add to your self-love and care regime. This anti-oxidant supplement, as seen on the BBC’s Dragon’s Den, is a natural blend of ingredients that promise to nourish the hair, skin and…

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Beau polish

Behind the Brand: Meet the founder of BEAU Polish

By Chloe Randall | 16 June 2021

Siána Scott launched BEAU Polish in 2019 after the vision came to her during a meditation in 2018. Having qualified as a nail technician in 2017, Siána worked as a mobile nail technician before wanting to take her love for nail polish further by creating her own polish range.  “My…

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Teaching manicure nails

Why you shouldn’t teach without a teaching qualification

By Katie Barnes | 15 June 2021

Teaching without a qualification to do so is unfortunately something we come across in the nail industry and it causes a lot of debate. Teaching without a proper qualification is no different to performing nail services without a qualification – we will always come across it and the lack of…

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Salon in the Spotlight: Blush + Blow, Fulham, London

By Callie Iley | 15 June 2021

Business-savvy Bridget O’Keeffe launched a blow dry bar and beauty salon in 2015, yet has since expanded her services to diversify her clientele. “I wanted to include much more specialised treatments,” Bridget explains. “We now offer an aesthetics clinic with two doctors, a skin clinic led by Abbi Ingram, and…

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Nail educator Rachel Lunn discusses the attitude towards nail education, the importance of elevating industry standards & the power of practice

By Alex Fox | 13 June 2021

Great expectations …by Rachel Lunn @rachel­.lunn_nails https://m.facebook.com/The-Nailroom-254269057922527/ @rachel­.lunn_nails I trained as a nail tech in 2003. Gel polish had not yet been born and the trend was pink & white acrylic enhancements, one colour polish or a manicure. Nails were just starting to grow into a more popular service that everyone…

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New nail business Dakota dreams big by signing over 20 brand ambassadors

By Alex Fox | 11 June 2021

Dakota Nail Products & Education has extended it’s product repertoire with additional nail art products and accessories. The most exciting additions is four-piece Macaroon acrylic coloured paint collection in Blueberry, Strawberry, Mint and Lavender. These colours merge with a series of new nail decals for summer nail art designs. Owner…

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E-files: Myth vs fact

By Scratch Staff | 10 June 2021

Awarding winning tech & educator, Paulina Zdrada of The Nail Lab, tackles common questions about e-files. E-files are one of the more versatile tools at your disposal in the sense that they can be used in a variety of ways for a range of reasons. Whether it be for prep…

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Tortie feature

How to perfect tortoiseshell nail art using The GelBottle Inc

By Guest Writer | 10 June 2021

The GelBottle Inc’s resident nail technician, Helena Marimon, shares how to create tortoiseshell nail art… I advise using a layering method, first coined by TGB brand ambassador, Amy Rickaby. Start your design off with strong nail prep, ensuring cuticles are removed from the nail to enable perfect polish application. Apply…

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Nail techniques, northampton

Salon in the Spotlight: Nail Techniques, Northampton

By Kat Hill | 9 June 2021

The multiple lockdowns hit Corey Jade Stockwell’s salon business hard, meaning relocation was necessary to survive. “The future of the business looked grim,” Corey explains. “The most important thing was to keep a roof over my family’s head; as a single mum, it was down to me. “Luckily, I had…

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