6 nail trends that never go out of style

By Emma Hobday | 2 September 2021

Every year – and, let’s face it, every month – we’ll see a new nail design trending (hello pick n mix nail art, year of 2021) but some nail designs are always ‘in’, regardless of the month, season, or year. Here’s our pick of nail styles that you can count…

Behind the Brand: Meet the boss of Nail & Beauty Excellence

By Chloe Randall | 1 September 2021

Founder of Nail and Beauty Excellence, Jade Barber is a multi award-winning nail technician who has been working in the industry for eight years. With over 50 trophies under her belt, she has competed in both online and live competitions and has also been an international judge. In 2019, Jade…

Salon in the Spotlight: Nails By Kirsty, Rochester

By Callie Iley | 1 September 2021

Before having her children, Kirsty Lamb was working as a mobile tech – but then made the move to open a home salon to fit her job around family life. “Being mobile was without a doubt hard work, but I knew if I wanted a career in nails, I had…

TECH TALK: Meet Lucy Jefferis, the nail tech with a talent for hand drawn decals

By Emma Hobday | 31 August 2021

Lucy Jefferis launched nail decal company Miss Lucy UK in early 2020, determined to excel in the industry she loved despite mental health battles making client appointments challenging. “I was unable to continue working within the beauty industry as I suffered with OCD, which spiralled out of control,” Lucy reveals.…

BEHIND THE BRAND: Meet Dani Bailey, the nail tech dipping her toes in beauty product innovation

By Emma Hobday | 29 August 2021

Dani Bailey has been a nail technician since 2019 and has always been a nail enthusiast, doing her own nails from when she was just 13 years old, after being taught by her mum. Dani created her product range, Alma By Dani, in the second lockdown when she was itching…

NAIL TECH TALK: Samantha Cedergren of SLCNails

By Callie Iley | 28 August 2021

Scratch chats to Samantha Cedergren of SLCNails about her feelings on education in the nail industry and her hopes for the future… I find most of my inspiration from other nail techs, mostly through Instagram. I find it so difficult to just simply create from nothing. I have a folder…

‘Not another beauty salon’ – Discover what makes award-winning Honestly Ombré stand out

By Emma Hobday | 27 August 2021

Swindon based nail and beauty salon Honestly Ombré scooped the Scratch Stars Nail & Beauty Salon of the Year Award at the Scratch Stars Party 20/21, due to their passion of vegan, ethical, and cruelty free nails and beauty. Jess Wallbridge, founder of Honestly Ombré, tells us: “Honestly Ombré has…

Here’s how one nail tech gained over 60K followers on YouTube

By Scratch Staff | 27 August 2021

In just a few years, nail artist Natalie Mugridge has amassed over 30,000 Instagram followers – and a whopping 60,800 fans on YouTube. So what’s the secret to her social media success? Here, Scratch gets the lowdown… “I posted my first YouTube video on 28 September 2017, the same month…

2020 Shoot Out winner: Ivana Prokic

By Kat Hill | 26 August 2021

Scooping first place in The Great Scratch Shoot Out 2020 for the second time, Ivana Prokic’s winning entry combines a flawlessly executed shot with a stunning personal story in line with the competition’s theme: ‘You’. “It was very exciting to hear we had won – I had felt a lot…

Salon in the Spotlight: DB Beauty, Trelewis, Wales

By Callie Iley | 25 August 2021

After previously working as a mobile beautician, Danielle Bridges decided it was time to open up her own salon during the first Coronavirus lockdown. “I found it hard lugging all my equipment around so I decided to take the plunge. I couldn’t find anything suitable around my area, so I…

Put down the file! Here’s why you need to focus on L&P brush techniques

By Katie Barnes | 24 August 2021

As a liquid & powder user, it is important to learn to sculpt mainly with the brush and not rely on filing to shape the enhancement. This is exactly what ‘sculpting’ is. By definition sculpting is ‘to create or represent (something) by carving, casting, or other shaping techniques.’ Whether we…

My life as a nail tech with eczema condition, pompholyx

By Emma Hobday | 23 August 2021

Scratch chats to Keeley Hopkins of Spotlight Aesthetics & Beauty By Keeley, about her debilitating pompholyx and her tips and advice for other sufferers… Pompholyx (or dyshidrotic eczema) is defined by the NHS as a type of eczema that begins with intense itching of the hands and fingers, causing tiny…

NAIL TECH TALK: Meet Kylea Wherry, Scratch Stars L&P Tech of the Year 20/21

By Callie Iley | 21 August 2021

Scratch chats to Kylea Wherry about her journey into the nail industry and her delight at winning the Scratch Stars Award for L&P Tech of the Year 20/21… I started my career in nails in January 2012. It wasn’t a profession I’d dreamed of, just one I thought could fit around…

BEHIND THE BRAND: Meet the beauty duo behind Goddess Emporium lash & nail products

By Emma Hobday | 19 August 2021

Launched in 2014 by Katiie Norman, the Goddess Emporium brand began its beauty journey with a portfolio of Goddess Pro Lash Products. After meeting nail tech, Rachel Lloyd, after Rachel visited Katiie for lash services, the duo struck up a friendship and decided to expand the Goddess Emporium range to…

SLN Nail Training launches online school

By Chloe Randall | 19 August 2021

Scratch chats to Stacey Nicholls about her Online Nail School launch, being the founder of SLN Nail Training Academy and her journey in the nail industry… With nearly 100 training courses under her belt, Stacey started her self-employed career 8 years ago. She quickly completed her teacher training, mentored students,…