NAIL TECH TALK: Georgina Duffy of When Beauty Calls By Georgina

By Rebecca Hitchon | 2 February 2022

Scratch chats to Georgina Duffy of When Beauty Calls By Georgina about her love for nails and her top nail art and industry tips… What inspired you to enter the nail world? I have always enjoyed getting creative and having my nails done, but I thought that hairdressing was my…

NAIL TECH TALK: Kelsey March of KelseyMarchNails

By Callie Iley | 29 January 2022

Scratch chats to Kelsey March of KelseyMarchNails about finding inspiration for nail designs and the progress she has made since starting in the industry… It’s the endless possibilities and creativity that has me hooked on nails, I love that there’s always something new to do. I would say my signature…

NAIL TECH TALK: Kerrie Louise of Nzuri Nails & Training Academy

By Callie Iley | 22 January 2022

Scratch chats to Kerrie Louise of Nzuri Nails & Training Academy about the importance of investing in training and finding your inspiration… I love being a part of a client’s nail transformation journey. Going from a simple starting point to achieving their ultimate nail goals. I love helping them to…

NAIL TECH TALK: Lucy Greenman of Nails by Lucy Greenman

By Callie Iley | 15 January 2022

Scratch chats to Lucy Greenman of Nails by Lucy Greenman about the importance of hard work and her future career goals… Everything about nails has me hooked! I think my favourite thing about nails is how much personality these tiny designs can hold. There’s nothing better than a client telling…

Marian Newman reflects on 12 months of the NailKnowledge programme

By Guest Writer | 13 January 2022

Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format,…

IV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative

By Emma Hobday | 26 December 2021

Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started…

NAIL TECH TALK: Natalie Kirk of Nail Perfection by Natalie

By Callie Iley | 18 December 2021

Scratch chats to Natalie Kirk of Nail Perfection by Natalie about her nail journey and what she would like the industry to achieve in the future… I first started out in the nail industry in 2004 after my mum, who was working as a spa manager at the time, suggested…

NAIL TECH TALK: Natalia Hudson of The Secret Garden Quorn

By Callie Iley | 11 December 2021

Scratch chats to Natalia Hudson of The Secret Garden Quorn about how nails has helped her mental health and her daughter’s impact on her career… There is so much that I absolutely adore about nails. When you take a clients hand, the magic begins – not only to give them…

NAIL TECH TALK: Aubrey Cycenas of The Glossy Spot

By Callie Iley | 27 November 2021

Scratch chats to Aubrey Cycenas of The Glossy Spot about challenging herself to create unique nail designs and the most exciting aspects of the industry… I’m a fully licensed cosmetologist, but I met my former mentor in hair school. She personally taught me the basics of nails, and I quickly…

Newcastle nail tech crafts pottery-inspired nails for Clarice Cliff film premiere

By Rebecca Hitchon | 22 November 2021

The Colour Room from Sky Cinema is a film following the life of Clarice Cliff, an English ceramic artist and trailblazer for Art Deco styling. Cliff, who was active between the 1920s and 1960s, created pottery famed for its individual style – known as ‘Bizarre by Clarice Cliff’ – which…

NAIL TECH TALK: Nathalia Baker of Nat Baker Nails

By Callie Iley | 20 November 2021

Scratch chats to Nathalia Baker of Nat Baker Nails about finding inspiration for nail art and her best advice for aspiring techs… I always loved the beauty industry and really enjoyed painting my nails, for me this was the most therapeutic part of the day. In 2019, I had the…

NAIL TECH TALK: Taylor Bell of Islas Beauty

By Callie Iley | 13 November 2021

Scratch chats to Taylor Bell of Islas Beauty about becoming a beauty business owner and the importance of keeping up with industry trends… I love to create lots of random designs. I’ve always loved to create a different design for every one of my clients – not everybody has the…

NAIL TECH TALK: Victoria Nichol of Victoria Nichol Nails

By Callie Iley | 30 October 2021

Scratch chats to Victoria Nichol of Victoria Nichol Nails about the importance of self belief and making progress in her work… “I love that I can create something from nothing. Everything from shaping, filing, colour and the final design – the whole process is incredibly satisfying for me. “There is…

How nail art saved my mental health: Bridgend nail tech opens up about her battle

By Emma Hobday | 22 October 2021

Dani Bailey of Broadlands, Bridgend, has suffered with anxiety and depression since she was a teenager. She has always managed it relatively well through exercise, which came naturally to her in her previous role as a personal trainer, but a pitfall in 2018 saw some struggles present themselves. “I started…

Beauty for all: The role of transgender & drag beauty in the nail space

By Guest Writer | 8 October 2021

Inclusivity is undoubtedly one of the leading topics of conversation within the beauty industry, but why does it matter so much? The British Beauty Council‘s Diversity and Inclusivity Report states that inclusivity matters because all consumers should see themselves represented and valued equally, and that it makes good business sense.…