THE LATEST NEWS & FEATURES

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Embrace spring with 27 dried flower nail designs

By Scratch Staff | 3 May 2025

Add delicate dried floral details to nail designs this spring for a subtle touch of blossoming beauty. Check out our roundup of 27 dried flower designs below…

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What are jelly nails: the trend loved by celebrities like Demi Lovato?

By Rebecca Hitchon | 3 May 2025

Have you seen nails that resemble jelly—the classic sweet treat? If not, you’re about to, thanks to singer & actress, Demi Lovato, who recently sported a cherry-red jelly manicure. The…

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Looking for the perfect spring manicure? Here’s 15 French-inspired styles

By Lilly Delmage | 2 May 2025

Timeless and versatile, French-inspired manicures can be adapted to any season—and spring is no exception. Embrace pastel hues and delicate floral details for a look that perfectly captures the season…

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Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance…

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CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

By Helena Biggs | 1 May 2025

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and…

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their…

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Wedding nails: 40 classy & chic bridal nail art ideas

By Rebecca Hitchon | 30 April 2025

Here comes the bridal nail design! Whatever the wedding style, we’ve rounded up elegant nail looks that are perfect for the big day, courtesy of nail pros on Instagram. Check…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials…

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6 essential tips for nail techs to protect their physical health

By Lilly Delmage | 28 April 2025

Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working demanding roles… In the beauty industry, technicians play a crucial…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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