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Nails fortunes nail art

Crack. Snack. Create: A takeaway inspires fortune cookie nail art experience

By Scratch Staff | 28 July 2025

Do you – or your clients – struggle to make decisions about nail designs at appointments? Say hello to Nail Fortunes™: an edible fortune cookie experience that delivers inspiration to…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 28 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and…

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August important dates

Important August dates for your nail & beauty business

By Jess Watts | 27 July 2025

Get your business prepared for the month of August, with our roundup of dates to note… 2nd-3rd: Brighton Pride Pride Month may have been in June, but amplifying the voices…

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England euros nails

Celebrate Women’s Euro 2025 with football-themed nail designs

By Jess Watts | 27 July 2025

England’s Lionesses have made it to the finals of the UEFA Women’s Championship, and what better way to support the team than to sport a football-inspired manicure? Cheer on from the…

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Kiki yorkshire

This Victorian-style Doncaster beauty salon is designed to feel like home

By Jess Watts | 26 July 2025

Salon owner, Khristie Lawton, shares how she crafted a home-away-from-home oasis just outside the hustle and bustle of Doncaster city centre. Relaxing, welcoming, and safe are three words that inspired…

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Evil eye nails header aug23

Radiate good karma with these evil eye amulet nail art designs

By Scratch Staff | 26 July 2025

Eye spy this trend taking over Instagram! Unlock the energy of the Turkish nazar or Greek mati (amulets used as protection against the ‘evil eye’) with our roundup of themed…

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Freya poppy bowden profile

Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early.…

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Nails and file

The nail hyponychium: what is it & why does it need protecting?

By Jess Watts | 25 July 2025

Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill…

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Oasis nail gallery

Going to Oasis Live ’25? Check out 20+ gig-ready nail art designs

By Rebecca Hitchon | 25 July 2025

Oasis mania is in full swing, as the Britpop band embarks on its world reunion tour, and fans have been sporting bucket hats, Adidas clothing and supersonic nail styles to…

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UV Safety Month

Each July, UV Safety Month serves to educate the public about the importance of protecting themselves from the harmful effects…

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World Friendship Day

World Friendship Day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections…

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