THE LATEST NEWS & FEATURES

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Crowland log cabin nail salon: “My clients love being surrounded by nature”

By Lilly Delmage | 28 June 2025

As’ka Baran, owner of Crowland-based nail salon, Holistic Health & Beauty, opens the doors to her unique space – a log cabin nestled in the corner of her garden. “Working…

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Add sweetness to summer styling with these 50 strawberry nail art ideas

By Scratch Staff | 28 June 2025

Give nail art a fun and fruity twist this summer with strawberry-themed designs. The look is soaring in popularity, beautifully complementing sunny weather. Check out our roundup of super sweet…

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5 TikTok nail trend names debunked: princess nails, sorbet nails & more

By Lilly Delmage | 28 June 2025

Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down…

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Serve up ace nail looks for Wimbledon with 30 tennis-themed nail art ideas

By Scratch Staff | 27 June 2025

Pimm’s and strawberries and cream anyone? We’re serving up nail art designs to get you in the swing for British tennis tournament, Wimbledon (30 June – 13 July 2025), courtesy…

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Lecenté expands nail product offering with coloured rubber builder gels

By Lilly Delmage | 27 June 2025

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters…

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London nail artist creates 3D food-inspired designs for Aldi campaign

By Lilly Delmage | 26 June 2025

Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the supermarket’s fan favourite products. Sophie spent over 300 hours perfecting…

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A guide to the gel system: when & how to use & troubleshooting tips

By Lilly Delmage | 26 June 2025

Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager & Scratch Stars Shooting Star Award finalist 2025, adds: “If a…

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Nail industry expert: here’s the problem with AI-generated nail designs

By Hannah Beth Clayton | 26 June 2025

Scratch Stars Social Media Star of the Year finalist 2024 & 2025, Hannah Clayton, shares her thoughts on artificial intelligence nail imagery…. We’ve all seen them: every nail shaped like it…

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Cloud software provider launches growth hub for beauty professionals

By Lilly Delmage | 25 June 2025

Cloud software provider, Zenoti, has announced the launch of free growth hub for beauty professionals: The Check-In. Powered by Zenoti, The Check-In is a content and resource hub that connects…

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World Friendship Day

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and…

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24/7 Samaritans Awareness Day

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is…

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