BRANDS
Community chat: 3 networking groups for nail pros
Are you seeking support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but don’t know who to ask? The answer might lie in joining a nail networking group. Here’s three to have a look at… The Nail Tech…
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OPI announces updates to its UK brand team
Global nail brand, OPI, has unveiled the three members of its restructured UK brand team. Jess Gregory has been appointed OPI’s associate brand director. In this role, she oversees and leads OPI’s brand strategy, and ensures an exciting product innovation roadmap for UK customers and businesses. She is also responsible…
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Family affair: Meet 3 sets of siblings finding success in the nail industry
Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…
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Read the latest issue
I hotfooted to the prestigious Harley Street, London, on the invitation of Nouveau Skin Therapy, where I was met by Trish Carey, brand manager for A-Lift and Dermatude. As someone who had never had a facial treatment ever before, I was intrigued to find out more. The appointment saw a combination…
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This morning, I headed to the Lash Perfect Beauty Bar in London, just a stone’s throw from Piccadilly Circus underground station. The brand was hosting a drop-in event to celebrate and preview the launch of its new iRevive brightening eye treatment. The iRevive treatment can be performed as an add-on…
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This morning, the Scratch HQ was visited by Essex-based Lip NV educator, Laura White, to perform the No Needle Filler treatment on Scratch assistant ed, Kat. Before arriving at the Scratch office, Laura had sent Kat a thorough consultation form to fill out to ensure there were no contraindications that could prevent…
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Yesterday I hotfooted to London’s 1 Harley Street for a treatment try-out with HD Brows to celebrate the launch of the new Better Brows trio. The new product additions include: Brow Maximiser – a serum with an enriched formula to aid growth for fuller looking brows. Re-Growth Minimiser – a…
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Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips,…
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The Scratch team was lucky enough to receive an invite to one of the brightest events this season. OPI has teamed up with footwear company, Converse, to reveal a new, collaborative nail and footwear collection. With six new summer bright nail tones, the launch sees colour-matched Converse One Star slides…
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