BUSINESS
How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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Important August dates for your nail & beauty business
Get your business prepared for the month of August, with our roundup of dates to note… 2nd-3rd: Brighton Pride Pride Month may have been in June, but amplifying the voices of the LGBTQ+ community is not restricted to one month. The UK’s biggest pride festival takes place at the start…
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Read the latest issue
Salon owner, Khristie Lawton, shares how she crafted a home-away-from-home oasis just outside the hustle and bustle of Doncaster city centre. Relaxing, welcoming, and safe are three words that inspired the design of Khristie Lawton’s Victorian-style salon. Defining her parents’ living room as the muse for the space, Khristie explains…
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Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…
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Nail educator & business mentor, Hannah Clayton, shares the importance of confidence as a beauty pro… When beauty professionals come to me struggling with content, visibility or lack of bookings, it nearly always boils down to one thing: confidence. Confidence is the foundation for organic growth. It’s what allows you…
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Award-winning nail technician & Katie Barnes Tool Range & Education founder, Katie Clark, offers insight… Parallel sidewalls start at the cuticle zone and end at the free edge. They mirror each other and help to give a nail enhancement a slim and slender appearance. The term, ‘parallel sidewalls’, is frequently…
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‘Remember to use SPF!‘ – it’s a commonly used phrase, but what does SPF mean? Here’s everything you need to know… What is SPF? SPF stands for Sun Protection Factor, and the number that follows suggests how long a suncream or product is likely to protect the skin from the…
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Footlogix & Artistic Nail Design brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…
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