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How to find a better work-life balance as a nail pro

By Guest Writer | 30 April 2024

Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips for nail pros to achieve a better work-life balance… Howdy nail bosses! Work-life balance is like a unicorn in this industry – often talked about, yet never seen. In fact, it’s one of the most common challenges…

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How to accommodate nail clients with multiple sclerosis (MS)

By Rebecca Hitchon | 27 April 2024

Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be…

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What’s the difference between the nail plate & the nail bed?

By Katie Barnes | 26 April 2024

The terminology can be confusing, but it’s crucial to understand the different parts of the nail structure, including the nail plate and the nail bed. In this post, I explore the distinct characteristics of these two components and their roles. THE NAIL PLATE: what you need to know The nail…

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Nail influencers share what the job is like & how to get noticed online

By Rebecca Hitchon | 26 April 2024

What do you envisage when you see the word ‘influencer’? The term may carry some negative connotations due to modern perceptions of influence, as it’s often assumed that a person needs a huge number of social media followers and an expensive, aspirational lifestyle to warrant receiving the title. Nail artist…

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9 tips for tending to runners’ feet

By Scratch Staff | 21 April 2024

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be very prone to a lot of foot problems,” explains Salon System expert, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most common. A…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 19 April 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Points to consider before choosing a nail educator or training provider

By Guest Writer | 19 April 2024

Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should…

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How to elevate & promote pedicure services

By Guest Writer | 19 April 2024

Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…

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Catering To Eco Conscious Nail Clients

How to cater to eco-conscious nail clients

By Rebecca Hitchon | 3 April 2024

Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…

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Are you hiring? A recruitment expert shares advice for beauty employers

By Guest Writer | 1 April 2024

Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed…

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Why you should review your beauty business’ opening hours

By Marie-Louise Coster | 30 March 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since?  Many of you will have spent time considering the most…

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How to raise your profile as a nail professional

By Michelle Brookes | 29 March 2024

Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…

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Inside look: The power of nail creators & importance of crediting them

By Katie Barnes | 26 March 2024

The nail industry is a dynamic and fast-growing industry, with creators and ambassadors playing a crucial role in shaping trends, showcasing products and inspiring millions of nail professionals worldwide. These talented individuals invest their time, creativity and expertise to produce exceptional work, yet often their contributions go unnoticed and uncompensated.…

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Katy P Video Guide

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

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