BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Aug 25 low res scratch cover

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Money

Advice for working out your prices

By Kat Hill | 2 January 2020

Mobile techs – are you thinking of adjusting your prices in the New Year? Liz Richards, head of education of Cuccio Europe, shares her advice… “Charging can be so hard for techs to work out,” explains Liz. “One method I would recommend is to start by working out what your products…

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Piggy bank

When & why you should increase your treatment prices

By Katie Barnes | 27 December 2019

Many of you may be considering January as the time to increase your prices but I believe that it is the worst time to implement a price increase. In January, everyone is recovering from Christmas spending. The bills are starting to come in, pay day seems like it will never…

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2020

Preparing your business for the New Year

By Guest Writer | 27 December 2019

With 2020 fast approaching, it’s time to get some 20/20 vision for the year ahead and ensure your salon business continues to go from strength to strength. Hilary Hall of the NHBF shares her advice… Cash flow and business plan updates Take some time out to revisit your cash flow…

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Time appointment book

How to manage your time & ensure self-care

By Metta Francis | 22 December 2019

Award-winning mobile nailist, Metta Francis, reveals why it’s important to manage your time effectively as a nail professional and take care of Y-O-U… As nail professionals, we spend a lot of time pampering others and working on our businesses while often juggling other commitments like family. It’s easy to burn…

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Christmas nails stock

How to succeed in the run-up to Christmas

By Scratch Staff | 19 December 2019

Sharon Sandhu, Category Manager for Nails at Salon Services UK & Ireland, explores key pointers to ensure you stay on top of your game this festive season… With so many festive parties, meals and get-togethers happening over the Christmas period, nail salons are undoubtedly seeing a rise in bookings as…

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Salon system marvelash

What to look for in a professional lash brand

By Kat Hill | 14 December 2019

Ruth Atkins, lash expert and Salon System educator, reveals some points to consider when selecting a lash brand or training provider… “When a technician is looking for a lash brand and lash training, professionals should consider a few important things. Choose a reputable brand that has all UK and EU…

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