BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
Cannabis plant oils are growing in popularity in the beauty sector – but are you clear on their strains and benefits? From hemp seed oil to CBD, let’s clear things up. Cannabis is a plant family with two primary classifications; indica and sativa, and cannabis plants contain a variety of…
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Location, location, location! So what’s the address of my new academy? 5 Radford Street, Stone, Staffordshire! Yes, I can finally let people know where the academy is, as work on the premises starts this Sunday. I’m so fortunate to have a place on the main ring road on the high…
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Rebecca Crawforth, of Navy Professional, shares her tips for selecting and maintaining the nail tools in your tekking kit… “Invest in your tools and products,” explains Rebecca Crawforth, owner of Navy Professional. “Jobs should be carried out using equipment which makes you feel confident. Scrap cheaper alternatives and invest in…
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The sweep of a brush over a nail creating a tonal, delicate creation is mesmerising for the client and a joy to perform for the tech. Striking and a visual feast for the eyes, the blended nature of one stroke and aquarelle designs easily capture attention and creates a talking…
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The Gel Bottle Inc team offer advice for nail techs in the first in their blog series for Scratch… A work/life/family balance is something most of us pursue in our lives, but never seem to quiet nail down completely. In today’s world, we’re constantly bombarded by social media telling us…
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Pedi season is here! Here, Anu Jarvinen, of Newton Wood shares the benefits of incorporating soaks infused with salts into your service… “Start your pedicure with a proper long soak. I would recommend Newton Wood Epsom Salt crystals to create a luxurious, health and therapeutic soak. “You could also add essential oils…
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