BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
Thinking of entering The Scratch Stars Awards? Anastasiia Morozova shares her story to inspire and encourage… My students very often ask me how to become an international nail educator. The secret is very simple: nail competitions! My career began as an nail technician, taking customers at home and in the salon.…
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In order for your client to maintain their nail look past the big day, it is important to impart aftercare advice and your product recommendations for use at home. Not only does this present the perfect retail opportunity, the correct information also helps reduce the risk of service breakdown and…
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Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities.. Q: Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It…
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It’s no secret that glitter is a key component – and, for some, a healthy obsession – in a nail tech’s life. Glitter is a great way to personalise a manicure and make it unique to the client, as more women are seeking to express themselves through their nail choices,…
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There isn’t a clear cut or methodical way to becoming a session technician. Everyone has a different experience and story of how they came to be on their hands and knees, painting a model’s toes through a pair of strappy stilettos in a disused warehouse in East London at 7am…
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Tammy Koslowski, founder of award-winning NAF! Salon in Glasgow, reveals her advice for making your business stand out from the rest… In any given town, you can bet that there will be multiple beauty salons or mobile technicians, so how can you ensure that you stand out and get a…
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