BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
There is no ‘one tan fits all’ and the days of simply choosing between light, medium and dark shades have now passed. Inclusivity is key – and you may soon, if you haven’t already, start seeing clients seeking bespoke tanning services. After all, it’s unlikely you’d use the same treatment…
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Educator and award-winning nail technician, Katie Barnes, offers tips on looking at angles to ensure a great nail enhancement result Do you ever spend a long time creating a beautiful set of nails, only to realise that they don’t look quite right once you’ve finished, but you can’t work out…
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Lana Gormley of Buttercups Uniforms, workwear supplied for the beauty and health industries, explains the importance of a professional appearance at work – and top tips on choosing a uniform… “When you work in a professional beauty and aesthetic industry, your appearance, and that of your staff, is of vital…
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Foot experts have revealed why there may be a an increase in women suffering with blisters in the summer months; they wear the wrong size shoes. Summer shoes should be at least half a size bigger than winter shoes to allow for swelling, yet 94% of British women surveyed on…
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A treatment that straightens the natural lashes at the root before tinting them, the LVL by Nouveau Lashes service gives the appearance of longer, thicker lashes for six to eight weeks without the use of extensions. As a woman that moans about the length and volume of her eyelashes fairly…
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Are you shy when it comes to retail sales in your salon or upsetting a service? Tom O’Brien, director of Baroque Hair, reveal his top tips… Upselling is great for business – it increases profit, and shows your clients that you have a wealth of experience in the hair and beauty…
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