BUSINESS
Inside the nailcare oasis in the centre of Huddersfield
Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…
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Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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Read the latest issue
Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because they feel that they are not ‘a salesperson’. However, you don’t need to be a salesperson to upsell – you just…
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Is your appointment diary starting to fill up with bridal clients? Mandy Cook, sales director at Gerrard International, offers some advice for a smooth service and top-notch client care for the big day… “A bridal client is lucrative business for the nail tech as she will need a course of treatments leading up to…
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Thinking of training in microblading, but worried your clients won’t take up the treatment? Emma Apps, brow expert at The Eyelash Design Company, advises you to reassure them. “Brow services are extremely profitable, especially nowadays as they have become so popular,” explains Emma. “Brow Perfect Microblading especially offers excellent profits;…
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Squinting to see your c-curve or struggling to see an intricate design? Looking after your eyesight while tekking is very important. “Don’t forget your eyes – they can take so much strain,” reveals Liz Richards, national sales and education manager for Cuccio UK. “Be sure to book regular eye tests…
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Jamie Long, lead HD Brows stylist, serves up advice on ensuring your clients are kept satisfied with the appointments they need this busy summer season, and details more about the HD Brows treatment… Summer is in full swing and for once we are enjoying some warm weather. Most of us…
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Upon launching the Charlotte Tilbury Pro membership programme, allowing make-up artists and students backstage access to her world-renowned empire of products, Scratch caught up with Charlotte Tilbury about her love for make-up, the beauty industry and her advice for aspiring artists… From where did your passion for make-up begin? My ambition and…
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