BUSINESS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Social media user

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…

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Your gel polish questions: answered!

By Sophie Nutt | 3 May 2018

Hone your gel polish technique with advice from industry experts about the popular system, as they answer your pressing questions. “How can you tell when a polish is cured correctly and what does over curing mean for the service?” Charlotte Lowe, Jessica educator, says, “Over curing can occur more with…

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How to decide the right thickness for your nail enhancements

By Katie Barnes | 1 May 2018

Educator and award-winning nail technician, Katie Barnes, serves up tips on deciding on the appropriate thickness for nail enhancements… While nail enhancements are an enhancement of the natural nail and often extensions, the aim is still to create these to be as thin and natural-looking as possible while still ensuring…

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Brow treatments for over-plucked clients

By Kat Hill | 1 May 2018

Kirsten Desai, Brow by Mii educator, reveals her top tips for dealing with over-plucked brow clients… A good set of brows speak a thousand words; brows create a lift and add definition. By using the Brow by Mii bespoke methods and techniques and introducing new products, we will always produce…

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Why Instagram is great for your nail business

By Guest Writer | 30 April 2018

Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s…

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Spa consultancy suggests welcoming heartbroken clients

By Kat Hill | 27 April 2018

A spa consultancy has revealed ‘Break-Up’ spa breaks as a wellness trend to note. Raison d’Etre describes the break as a trip to ‘helps guests adjust to major life changes’ and for those ‘having to ‘break up’ with previous elements of their lives’, including relationships, life changes or even bereavement.…

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Key ways to ensure healthy feet this summer

By Scratch Staff | 26 April 2018

Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy…

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