BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
Alison Dowse, educator with Izabelle Hammon Ltd, reveals how she preps for a gel-based service… Nail preparation is the most crucial step for the application of gel and should never be overlooked. One of the main reasons gels will start to lift is due to improper nail prep. Creating the perfect…
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Kissed by Mii tanning expert, Shelley Henderson, reveals how to take your clients from winter to spring with a transitional tan. Don’t let potential tanning clients hibernate away until summer – here’s how to entice them to tan RIGHT NOW. Not just for balmy days, tanning offers an instant pick-me-up,…
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Perfect for nail technicians or stylists on the move, make your personal safety a priority with the bSafe app. Check in and share your location with selected family and friends via the app, and allow live GPS tracking for those contacts to follow your journey when you choose so. The…
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Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types…
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The nail experts at Gerrard International were on hand to nurse one client’s natural nails back to health with Jessica’s results-driven service and the brand’s prescriptive range of products. The Jessica manicure sees a studied approach to create the prime foundation for colour. The brand’s natural nail analysis technique helps…
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Kissed by Mii tanning expert, Shelley Henderson, explains why it’s all in the prep step when it comes to the perfect tan… Whether you’re delivering a smooth, streak-free tan in the tanning booth or teaching your clients techniques to guarantee great results at home – it’s important to prep the…
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