BUSINESS
Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners and how to tackle them… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “A build-up of hard skin, ingrown and bruised toenails are some of the most prevalent. A regular pedicure…
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Read the latest issue
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from…
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Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… A problem that I have come across far too often in the industry is ‘mould’ on client’s nails – more commonly known as ‘greenies’. But is this really mould? Is it mould? ‘Pseudomonas’ are a common, run-of-the-mill bacteria…
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New research from TotallyMoney.com has provided an insight into beauty spending habits in the UK – revealing that over 70% are beauty conscious, with 45% of people unwilling to post a picture on social media if they haven’t had a chance to put an effort into their appearance first. The report found Leeds…
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A report comparing the cost of beauty products and services across 50 countries has been released. From Linio.com, the statistics showed where beauty products and services are most affordable, with the top-ranking countries showing the most affordable overall. The UK ranked 36th overall, out of the 50 countries. Vietnam was the…
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“Seeing is believing, so one of the best ways to market your business is by showcasing before and after images that demonstrate the services your salon offers – and the quality of the results,” comments Heather Hughes, UK director at NovaLash. “Achieving the perfect before and after picture is one…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to…
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