BUSINESS
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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The National Hairdressers Federation, which supports the hair, beauty and barbering industries, is warning pension changes will triple costs for employers. Pensions auto-enrolment was introduced in April 2012 and has led to nine million workers saving into a pension for the first time. Since auto-enrolment was introduced, the contributions for both…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to correctly remove enhancements that have lifted What is lifting? Enhancements that lift away from the natural nail show a sign of service breakdown. This can occur with any nail coating but is often more common with L&P and…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals what ‘dark social’ is – and why you need to know about it… “It was so funny I just HAD to share it with you guys”. “Yeah but Marc never replies in the WhatsApp group, he always lurks in the background just watching”. This…
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Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, addresses the issue of non-standard salons and incorrect terminology – with a helping hand from CND educator, Anna Lee Let’s talk about the elephant in the room. Many technicians and clients are guilty of referring to non-standard salons as ‘Chinese salons’, ‘Viet…
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Bring a little movie magic to your marketing with video content to catch the eyes of clients and fellow pros. After all, with social media at the touch of a button – it’s vital to grab attention and see how it can benefit your business through moving content. “I think…
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