BUSINESS
Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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Important August dates for your nail & beauty business
Get your business prepared for the month of August, with our roundup of dates to note… 2nd-3rd: Brighton Pride Pride Month may have been in June, but amplifying the voices of the LGBTQ+ community is not restricted to one month. The UK’s biggest pride festival takes place at the start…
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Read the latest issue
Renowned scientist and nail expert, Doug Schoon, has been speaking about the release of his latest book, Face-to-Face with Doug Schoon Vol 1. In a recent interview with Scratch, Doug revealed that volumes 1 & 2, which is due for release in March, have been printed in a Q&A format,…
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Award-winning tech, Hazel Dixon, recently hosted a three-day photographic event to polish participants’ photographic competition skills. Designed to answer questions the top tech is often asked, Hazel created the course to share her experience with the style of competition. The event saw the participants work with a theme – Alice in…
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Sally UK & Ireland has announced the promotion of Warren Scarr to managing director. Warren Scarr replaces Michael Dewey who, after over a decade with the company, is returning to the U.S. with his family. Warren, who worked closely with Michael in his role as commercial & marketing director, has played an…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to remove enhancements correctly – and what happens if you don’t. One of the biggest nail myths is that ‘nails need to breathe’. Nails are made up of several layers of dead, compacted cells and do not have the…
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