BUSINESS
Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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Important August dates for your nail & beauty business
Get your business prepared for the month of August, with our roundup of dates to note… 2nd-3rd: Brighton Pride Pride Month may have been in June, but amplifying the voices of the LGBTQ+ community is not restricted to one month. The UK’s biggest pride festival takes place at the start…
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Read the latest issue
Although it may sound like there’s no rhyme or reason to how nails grow, award-winning nail tech & founder of Katie Barnes Tool Range & Education, Katie Clark, shares the basic factors that affect the speed of growth. The standard rate of growth of a normal fingernail is between 0.5…
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Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…
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Natural nail specialists share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress, anxiety and compulsive disorders,” explains Lucy Price-Marshall, Scratch Stars Natural…
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Want to boost your engagement and connect with more people on social media? Check out expert tips from online nail stars… “We all have unique life experiences, tastes and aesthetics, and we process beauty differently, so it’s important to post content that is unique and shows your style.” – San…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, offers tips for encouraging clients to spend more money… I am at a time in my life where I simply don’t want to work myself into the ground. My years of being everything, for everyone, are long gone. It is costing more…
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Your role involves supporting the self-care needs of others, but how often do you consider your own wellbeing? While it may be the last thing on your mind during a busy day at the nail desk, it’s crucial – as Elissa Newton, Lecenté educator for Northern Ireland, notes: “If even…
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