BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
Read More
Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
Read More
How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
Read More
Read the latest issue
Charlotte Scallon, head of sustainability & regulation at waste management company, Biffa, offers a three-step strategy to help businesses understand how to choose a sustainable supplier… Choosing a sustainable supplier that helps you meet your goals can be challenging, but the process should be energising, not daunting. Our three-step strategy…
Read More
Are you struggling to calculate your outgoings and wondering why your sums are leaving you short each month? Try the handy pricing calculator and course from Maddi Cook, a salon business expert & owner of Boss Your Salon. Maddi, a finalist in the 2023 Scratch Stars Awards for Services to…
Read More
Most nail tools and e-file bits are made from steel and iron. Rust occurs on nail tools, E-file bits, and other metal items when water (or moisture including humidity) and oxygen come into contact with iron or steel for a certain amount of time. This is a naturally occurring chemical…
Read More
According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
Read More
Business expert and founder of the International Business School, Liz McKeon, has launched an international coaching programme, ‘The Successful Salon Formula’. The Successful Salon Formula programme uses the 3G Method™, where Liz will personally help salon owners to implement and enhance their salon by providing training on how to be…
Read More
Session nail stylist, salon owner & educator, Marie-Louise Coster, begins her monthly column for Scratch by sharing the benefits of having a business website – and why social media is not an alternative… A website can be an expensive resource, and once built it requires work. So why do you…
Read More