BUSINESS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Social media user

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…

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Mar25 Low Res Cover For Web 600

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Manager

4 ways to nail being a first-time manager

By Rebecca Hitchon | 24 August 2023

Experiential learning company, Impact International, shares a guide to being a first-time manager… Managing a team can be an exciting experience but it can also pose challenges, particularly for first-time managers and those transitioning from a team member to a leader. Statistically, managers promoted from within are more likely to…

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Self assessment

HMRC: It’s time to check your Self Assessment registration status

By Guest Writer | 21 August 2023

HM Revenue & Customs (HMRC) answers common questions to help you understand whether you may need to register or deregister for Self Assessment this tax year, and why this matters… Time is running out for you to check if you need to submit a Self Assessment tax return for the…

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Fashion week

Want your nail work on the runway? Here’s how to boss backstage at Fashion Week

By Rebecca Hitchon | 18 August 2023

Get your spring/summer 2024 mindset ready, as September marks the return of Fashion Weeks across the globe. If you’re striving to get involved in the session nail sphere, highly regarded regulars at Fashion Week share everything you need to know… How to get hired At Fashion Week, you’re not likely…

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Green salon collective

3 benefits Green Salon Collective can bring to your nail business

By Green Salon Collective | 15 August 2023

With clients seeking more eco-conscious products and services, your salon could become a leading sustainable business in your area with Green Salon Collective (GSC). Here are three key benefits to becoming a member… 1. Extra revenue & reduced commercial costs A poll last year by YouGov found that double the…

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Liz mckeon salon empowrement

Why it’s important to empower your beauty salon staff & how to do it

By Guest Writer | 13 August 2023

Beauty business expert & founder of the International Salon Business School, Liz McKeon, discusses staff empowerment and its importance for business success. Empowerment is the degree of autonomy and self-determination in people, communities and business. This enables them to represent their interests in a responsible and self-determined way, acting on…

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Shoot out lead

How to organise a nail photoshoot in 10 steps

By Chloe Randall | 8 August 2023

Entering Scratch’s annual photographic nail competition – The Great Scratch Shoot Out? Here we reveal ten top tips for a smooth shoot day and beyond… Choose your concept Unleash your creativity and showcase your originality, style and imagination with your concept. One the most important factors of your shoot, your theme…

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