BUSINESS
What are rings of fire on nails & how can they be avoided?
Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail…
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Christmas rush tips for nail techs: why pause matters
Nail business mentor, Hannah Clayton, shares why pause is a powerful tool during the festive season… It’s that time of year: I start to panic, like my life will come to a close in December and I have to get everything done! My inboxes are full, I have work to do, but…
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Christmas retail guide for nail salons: products & tips to boost sales
It’s the most wonderful time of the year – not only for tinsel, treats and Christmas cheer, but for ringing tills and sleigh-loads of salon sales. But, let’s be honest, festive retail isn’t all fun and games. If you are scratching your head over what to stock, we’ve got you…
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Read the latest issue
I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …
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Scratch chats to Abi Bright, founder of nail-focused booking web app, Polishpad, to discover how its range of features can benefit nail pros and clients – and learn about its competition for techs… Abi Bright’s passion for nails was realised when she was 16, and it’s something that stayed with…
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With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a comfortable experience. Freddie Moross is CEO of Myndstream, wellbeing-focused salon and spa music provider & an advisory board member for…
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Scratch Stars Session Nail Stylist of the Year winner 2018 & 2019, Nickie Rhodes-Hill, has launched a planner and appointment book for salon owners. The beauty professional has launched the 2024 editions of her Salon Owner’s Annual Planner and Appointment Book, following the success of the 2023 editions. Featuring a…
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Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
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Award-winning website & brand designer, Liz Rochester Shaddock of Bit2Flash, shares her top tips for naming your business and treatments to boost your brand… First steps Before naming your business, work on your brand strategy. This includes fully understanding your business’ values, vision, and the demographic and preferences of your…
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