BUSINESS

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Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…

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Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Cost of living crisis

9 ways to support employees during the cost of living crisis

By Guest Writer | 26 May 2023

Experts at employee engagement software company, Weekly10, have collated nine top tips for businesses to support staff during tough economic times… 1. Focus on employee engagement When employees feel connected to their work, peers and company mission, they’re more likely to find meaning in their work. They feel like they…

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The Beauty Accountant joins specialist accountancy firm to expand reach in personal care sector

By Callie Iley | 25 May 2023

Beauty industry accountancy and advisory firm, The Beauty Accountant, has joined the D&T Group, a multi-award winning team of chartered accountants and business advisors. The move aims to catapult The Beauty Accountant’s reach across the UK and allow it to expand into adjacent markets such as barbers, aesthetics and tattooists. The…

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Nhbf state of industry survey may 2023

NHBF survey indicates positive shift for nail & beauty businesses

By Callie Iley | 19 May 2023

The NHBF State of Industry survey reveals a promising shift in the nail and beauty industry, with businesses reporting a return to profitability, increased confidence in survival, and intentions to grow.   Findings from the NHBF’s quarterly State of Industry survey show a return to positivity, repeating trends seen in…

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5 ways to incentivise clients to return to the nail salon

By Chloe Randall | 6 May 2023

Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP  “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…

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How to price mobile nail services

By Guest Writer | 4 May 2023

Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing…

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Bbco report highlights role of personal care industry in educating its workforce

BBCo report highlights role of personal care industry in educating its workforce

By Callie Iley | 30 April 2023

The personal care industry in the UK plays a key role in providing opportunities for education to its workforce, as highlighted by statistics from the British Beauty Council’s The Value of Beauty report.   The British Beauty Council (BBCo)’s The Value of Beauty 2023 report follows from the initial report…

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