BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Read the latest issue
You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to…
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Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… 1 Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is…
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As well as experimenting with your creative skills, adding nail art to your services is an opportunity to increase your revenue – so make sure you are charging correctly for it. A question I come across at least once a day, is how much should I be charging for my…
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Negotiating prices. We’ve all been there – using vouchers at a restaurant, making use of Groupon deals, entering codes at checkout for online shopping – but asking for a discount at a nail salon can have a serious impact on business and should not be encouraged. Here Scratch chats to…
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Some nail techs have always worn it, with others only introducing it since the Covid-19 outbreak. But should you always wear PPE? The short answer is yes. PPE has always been a requirement of COSHH (Control of Substances Hazardous to Health) for nail techs. PPE can include items such as…
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From the creators of the successful LeSalon beauty service finder app comes Storefront – a handy app to help mobile beauty pros organise and promote bookings. Launching at the end of 2021, Storefront ‘helps mobile therapists be their own boss’ with a booking management facility, option for a website optimised…
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