BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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It was an ordinary Monday morning when I logged on to Sam Marshall and Keri Blue’s Transgender and Inclusivity Awareness Training via Zoom. But little did I know that this ordinary morning was going to be turned upside down, with my eyes and mind about to opened in the most…
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When you consider the impact you make as a beauty business, what comes to mind? The waste you create and the way you produce energy may be at the forefront, but have you thought about the effect of your business website? Internet use accounts for roughly 3.7% of global greenhouse…
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A contraindication is a pre-existing medical condition that could either put you or your client at risk if the treatment was carried out. There are four types of contraindications which are illnesses you will come across. These are viral, bacterial, fungal, and parasitic infections. Another contraindication would be certain medications…
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Scratch chats to Magda Gniewek, educator of Magnetic Nails UK, about how to create a connection with your clients who don’t use English as their first language… What is the best way to build a working relationship with a client whose mother tongue is not the English language? “When working…
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Think that having painted nails only provides aesthetic benefits? Think again – just a few of the benefits of a manicure and pedicure include stress relief, improved nail health and a boost in confidence. But even if your nails aren’t in the best condition, Marian Newman BEM, nail industry veteran…
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Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties.…
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