BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Read the latest issue
You’ve probably heard that you aren’t supposed to mix nail brands – as in, a powder from one brand and the liquid from another or one gel polish base from one brand and the colour from another. But does it really make a difference or is it just an overcautious…
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Video content is big, and almost every social media app is working towards prioritising video content. TikTok has been dominating the social media scene, Facebook introduced more video content for creators last year and now Instagram is focusing more on video, so it looks like these changes will trend for…
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Anna Khanna, founder of social media management company, Socialista, which helps beauty businesses improve their social media reach, shares advice for growing your Instagram profile… 1. Give your followers value This will not only place you as an expert in your field, which will draw in clients, but will also…
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Serbian nail artist, Bojana Kostka, has added a new technique to her arsenal of patented nail designs – the ‘Casting Technique’. It offers a speedy way to produce extreme nail enhancements, offering pros more time to embellish, create and style. About Bojana Kostka Bojana started doing nails professionally in…
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Achieving a close and neat cuticle application with gel polish can be a nail tech’s nemesis but with just a few simple steps you can master a photo perfect cuticle application your clients will love. To achieve this with the gel polish brush alone can prove difficult even for the…
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Tina Beaumont-Goddard, director at the National Hair & Beauty Federation (NHBF) serves up support and advice for handling client complaints… As a business owner, it is your responsibility to deal with complaints in a timely, effective manner and have working knowledge of the client’s consumer rights. Take complaints seriously, stay…
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