BUSINESS

Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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left handed nail tech katie barnes

Left-handed nail tech? Here’s how to adapt your tool kit

By Katie Barnes | 13 August 2025

It is assumed that when working left-handed, you just work the opposite way. But if you are leftie, you will know this is a myth. The majority of the population is right-handed, and so the majority of nail products and techniques are tailored to right-handed techs. Having to adapt to…

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One voice – a Staffordshire tech seeks solutions to her industry issues

By Alex Fox | 14 April 2021

I’m a nail tech in Newcastle-under-Lyme in Staffordshire and I’m here to turn up my voice and do some straight talking… Apparently, £8400 is the size of the income gap people with common mental health conditions face. I bring you this fact after reading an email I received from The Money…

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Maddie regan

Is your nail salon inclusive?

By Guest Writer | 9 April 2021

Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, shares some pointers to ensuring your salon is more inclusive… One of the most important things that I have learnt during my time in our industry is that there is no such thing as a ‘one-size-fits all’ approach. Every client is different; it’s up…

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Social media

5 ways to attract your dream clients on social media

By Guest Writer | 7 April 2021

Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your shop front. It is a tool which is useful to draw in customers and clients, and when you follow the…

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Instagram Reels: A how-to guide

By Guest Writer | 6 April 2021

London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at which she produced content for the brand’s YouTube channel. Here, she reveals how to make the most of Instagram Reels…

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Time management

Reopening: How to effectively manage client bookings

By Chloe Randall | 6 April 2021

The idea of reopening after such a long period of time away from the nail desk can be daunting, especially with clients eager to finally have their nails done. However, it is important not to get burnt out within the first two weeks of reopening; structure your diary accordingly to…

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Checklist

Reopening: Back to work checklist

By Kat Hill | 6 April 2021

Are you ready for the return to work? Scroll down for our checklist to help prep you and your business for reopening. Treatments offered by nail & beauty professionals are classed as ‘close-contact services’ and foster specific government guidelines that must be followed to ensure safe working practice. You have…

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