BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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What extraction does my nail salon need?

By Kat Hill | 21 January 2021

Natasia-Louise James, of Vodex, shares her advice on why an extraction system is so essential and what should be taken in consideration when choosing one for your setup… “Having an extraction system that works both correctly and efficiently will not only provide you with cleaner air by removing airborne dust…

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How to tackle tricky beauty clients | The Beauty Bloggers

By Guest Writer | 19 January 2021

The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, share their tips for tackling tricky & demanding salon clients… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate…

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Feet in the bed

Caring for feet: salon pedicure & homecare ideas

By Guest Writer | 18 January 2021

Let’s talk about the importance of footcare with expert advice from Katharin von Gavel, founder & CEO of Footlogix. A featured platform speaker and recognised educator in footcare, Katharin von Gavel holds degrees in podology, chiropody and pedorthics. She has taught advanced footcare for over 20 years across North America,…

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Want to create the perfect smile line?

By Alex Fox | 16 January 2021

Tracey Lee of Beauty2trs highlights her own course, which focus’ on the creation of the perfect smileline. If you’re looking to learn more about the tips & tricks to make beautiful sharp smilelines in gel, acrylic, acrygel or all three, check out the lessons ‘Create Your Perfect Smileline’. https://beauty2trs.com/classes/?product_cat=&author_id=&class-category=&lang=English&q=smileline How…

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5 Instagram actions to leave in the past

By Guest Writer | 16 January 2021

Stepping into a new year gives us time to reflect on our achievements and lessons learnt from the past, and realise exactly what we want to leave in 2021. Below are founder of Socialista Media, Anna Khanna’s top tips on what to leave in 2020 when it comes to your…

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Ruth munro lockdown

5 ways I’m preparing for my nail salon to reopen post-lockdown

By Scratch Staff | 14 January 2021

Ruth Munro, Magpie Beauty educator for Scotland and owner of Little Blank Spaces, reveals how she has been using her free time during the Covid-19 lockdown to prepare for the eventual reopening of her business… Beauticians are not allowed to return to work in the UK yet because we can’t…

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