BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Is your beauty course reputable? Here’s 8 ways to tell…

By Guest Writer | 11 January 2021

The team at Beauty Courses Online shares advice on choosing a reputable nail or beauty course… Unlike other industries in which poor practitioners can take some time to surface, a bad nail or beauty treatment is visible on a client straight away – so it’s hard to fake success. There…

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Maisie dunbar salon success

Maisie Dunbar’s 12 tips for nail salon success post lockdown

By Guest Writer | 10 January 2021

Award-winning beauty ambassador and consultant, Maisie Dunbar, shares her pointers for maintaining salon success post-lockdown… Do not scrimp on universal sanitation and health & safety practices as outlined by government. Make sure you wipe down the chairs, lamps, after every guest. Keep track of your new inventory so you don’t…

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Sam haste web feature

Covid career changes: Retraining as a nail tech after losing my job

By Chloe Randall | 8 January 2021

Samantha Haste’s life was turned upside down when the pandemic hit and she lost her job, shortly after moving to a new city. Unable to pay her bills and rent, she decided to head down the path of training as a nail tech with Beauty Tribe.  “I was working as…

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Dry hands

How to care for dry hands

By Kat Hill | 7 January 2021

With a firm focus on hand hygiene during the ongoing Covid-19 pandemic, are you hands dry from the repeated washing? Dr Anjali Mahto, consultant dermatologist & British Skin Foundation spokesperson, shares her advice for easing dryness… Repeated cleansing and use of alcohol gel has resulted in nearly all of my…

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Katie barnes nail shapes

How to file 5 different nail shapes for your clients

By Katie Barnes | 7 January 2021

Educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to file various nail shapes for your client… When filing nail shapes on enhancements, it is important to remember that the way your form is fitted and how you build the product is paramount for the correct shape and longevity of the…

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Business strategy accounts

Here’s your 10-point beauty business plan for 2021

By Guest Writer | 7 January 2021

Ria-Jaine Lincoln, an accountant that specialises in helping beauty businesses, shades 10 points to consider to help navigate challenges in 2021 and aim for success… The start of a new year is usually the time when people focus on their business and personal goals. Many speak of starting new diet…

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