BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Katie barnes great nail photos

5 steps to improve your nail photos

By Katie Barnes | 22 December 2020

Taking professional, clean looking nail photos is what can set you apart from your competitors and build your brand and portfolio. A great image will stop someone scrolling on social media and help them pay attention to your brand. The following aspects should all be considered when you are looking…

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Power Up & Face Cyber Bullies

By Alex Fox | 22 December 2020

Marie Quigley & Jeanine Bailey address the issues surrounding cyber bullying, as social media platforms become home to a flow of negative comments & private messaging  Cyber bullying is taking place right across the globe. It’s not pleasant; it’s hostile and unkind, and can create so much emotional impact such…

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Sophie dale

Why you should stop comparing your nail skills to others

By Guest Writer | 22 December 2020

Scratch magazine 2020 columnist, Sophie Dale of Nancy Loves Nails & Nancy Girl Apparel, shares why it’s time to stop comparing yourself to others… ‘Comparison is the thief of joy’. I constantly compare myself to others and it has really affected me. It’s poisonous, and no matter how experienced or whatever…

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Marian Newman BEM on… changes to nail product regulations for 2021

By Guest Writer | 16 December 2020

Marian Newman BEM, nail industry veteran and chair of The FNP, reveals the changes to cosmetic products that will be evident in 2021… Originally posted at www.the-fnp.com “We will be seeing a lot of changes in 2021 with regards to cosmetic products including nail products. This has some connection to…

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How to deal with client complaints

By Kat Hill | 11 December 2020

Award-winning business owner & deputy chair & director of information at The Federation of Nail Professionals (The FNP), Sue Davies, shares her advice for dealing with client complaints… As professionals, we have a duty of care to our clients and they deserve the best service we can provide. When we have a service…

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How to deal with clients questioning your prices

By Kat Hill | 10 December 2020

Has a client quibbled your pricing? Or questioned an extra cost for additional artwork? Talking about money can sometimes feel awkward, but Rachel Gribble, Salon System educator, serves up some advice… “Nail art is an add-on to a standard treatment and can require further training and special equipment not only to learn the…

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