BUSINESS

What is the nail matrix header

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Self care

Are you struggling with lockdown? Here’s some self-care tips

By Scratch Staff | 28 May 2020

Janan Saher, director of Aviva Day Spa in Luton, reveals why it’s important to focus self-care at home during lockdown and serves up suggestions to promote such care… The world is a pretty surreal place these days because of the global panic around coronavirus (COVID-19). Are you’re feeling overwhelmed, anxious or stressed?…

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Calculator

How to work out what you need to charge for nail services in 10 steps

By Katie Barnes | 26 May 2020

Upon the return to work for nail techs, one of the most important considerations along with health & safety is likely to be a pricing for your services. Many technicians are guilty of looking to their competition when pricing their nail services. When considering your prices; whether setting these from…

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Cosmetics

Where to safely purchase your nail products

By Katie Barnes | 8 May 2020

In a time of financial crisis both home users and professionals may be turning to third-party online retailers and auction sites to purchase what they assume is a genuine but cheaper cosmetic nail product. When I discuss third-party online retailers, I am not referring to an educator or wholesaler that…

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Rosie tomkins lead

Coronavirus: How nature & our animal intelligence can help

By Kat Hill | 6 May 2020

Rosie Tomkins is founder of the Natural Capital Consultancy and author of N-stinctive, an inspirational book that provides s an alternative to traditional leadership training. Rosie aims to unlock the power of the natural world to provide strength and confidence to people. Here, Rosie Tomkins, shares her advice… With Covid-19,…

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Nail salon shields

Nail desk shields: should you invest?

By Scratch Staff | 4 May 2020

There is much discussion and concern regarding how post-lockdown measures will affect salon visits – and how nail professionals will both work and interact with clients safety. The BBC has seen a draft government plan to ease current restrictions for workplaces in which social distancing is not possible. According to…

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Social media

Why you should keep in touch with your clients

By Kat Hill | 29 April 2020

This is an uncertain time for the nail industry. Now may offer an opportunity to focus on the factors that are within your control to help navigate your way through this challenging time for businesses. In order for your business to stay relevant, you must keep updated and work with…

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