BUSINESS

What is the nail matrix header

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Coronavirus: Furloughed workers & what it means for business

By Helena Biggs | 20 April 2020

Tina Chander, partner & head of the employment team at Midlands law firm, Wright Hassall, deals with employment law issues for businesses of all sizes. Here, she reveals what being ‘furloughed’ means amidst the coronavirus crisis… The Coronavirus Job Retention Scheme is designed to help businesses that would otherwise be forced…

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How can I create great nail & beauty videos for social media?

By Scratch Staff | 16 April 2020

Simon Day of Toastmasters International, an organisation that provides communication & leadership skills, reveals how to engage others & communicate effectively via online videos… While salons and beauty businesses are closed due to the coronavirus outbreak, you may find yourself turning to online means of communication to keep in touch…

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Natasha ray noir grooming

Ways to self-care while self-isolating

By Scratch Staff | 15 April 2020

Salon owner, Natasha Ray, owner of the Noir Men’s Grooming Lounge in Beverly Hills, USA shares her ideas on self- love & care while self-isolating… It’s important to use this time of uncertainty to focus on gratitude instead of fear to help remove anxiety during this stressful time. Focus your…

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Empty nail salon

How to keep your salon secure during lockdown

By Katie Barnes | 14 April 2020

In any business, the most important consideration is safety. Without a safe work environment you, your staff, and customers will be at risk and you will not be insured. The second most significant concern is often overlooked; security. During these current times, your business can become more vulnerable and it…

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Remote learning: How to keep students motivated

By Scratch Staff | 14 April 2020

Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, shares advice for fellow educators considering a remote way of teaching, & how to keep students motivated during the coronavirus pandemic… Thank goodness for social media. I have had meetings with my…

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Coronavirus: 3 ways to use tech to keep clients interested

By Scratch Staff | 12 April 2020

Jo Martin, marketing director at Sally Salon Services UK & Ireland, reveals how you can you use technology to engage existing clients and attract new ones… Like many other sectors, the nail industry has been significantly affected by the coronavirus pandemic. At first, nail salons and freelancers took the decision…

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