BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
For business owners, much of this week may have involved considerable time spent on hold on the phone. On hold to the landlord, local authorities, energy and water companies, business advisors, accountants and insurance companies, to name just a few. I took the decision on the first government recommendation on…
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Accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares need-to-know business news & accounting advice for those in the beauty industry… The closure of businesses and lockdown presents an extremely difficult time for all, so it is more important than ever to understand and manage cash flow over the next…
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Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Hazel Dixon reveals how to apply & perfect crystal application About Hazel “For many years we’ve been able to follow Hazel Dixon’s journey,” comments the Beauty2trs team. “It was not difficult, as she was…
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As a nail professional, your clients come to you not only for your knowledge and skill, but also because of the experience. The friendship between technician and client becomes a big element of a client’s loyalty. Nail technique and skill is what may initially draw a client to your business,…
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Dr Kuldeep Minocha, GP & cosmetic doctor at London-based Tempus Clinic, reveals 7 ways to stay healthy at home during the Coronavirus (COVID-19) outbreak. 1. Keep hydrated You and your family must all keep well hydrated by drinking plenty of clear fluids, warm or cold, it doesn’t matter. If…
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A staggering one in four women* will experience abuse from a partner or ex-partner at some time in their life, and two are killed each week. “They may be our clients, colleagues or our family and friends, so recognising the signs, offering a kind word and providing information on how…
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