COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Lash perfect this morning

Lash Perfect’s Lash Lift treatment features on ITV’s This Morning show

By Helena Biggs | 24 February 2018

Lash Perfect Lash Lift, a natural lash enhancement that lifts and curls the lash, appeared on ITV’s This Morning programme – recommend by resident beauty expert, Bryony Blake, as ‘one of the new trends for lashes in 2018’. “With luscious longer lashes having always been a celeb must-have, 2018 is tipped…

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Botanicals

Botanicals reveals Plastics Promise

By Kat Hill | 24 February 2018

Soil Association certified skincare brand, Botanicals, has announced its Plastics Promise. The promise will see the company support the use of environmentally-friendly ingredients and packaging. “I am passionate about the benefits of using natural, organic skincare – for our health and beauty but also for our planet,” Wendy Stirling, founder…

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Bejewelled nude nails created by Michelle Class walk LFW Mulberry show

By Kat Hill | 23 February 2018

Session stylist, Michelle Class, created a bejewelled nude nail manicure for Mulberry’s London Fashion Week showcase. Dubbed ‘Sweet Gems’, the nail look saw Swarovski crystal embellishments added to clean, groomed short nails. Michelle created the look with Morgan Taylor Stick With It base coat, followed by one coat of Sweet…

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Ami Streets creates cartoon mani for Katie Eary LFW show

By Kat Hill | 21 February 2018

Cartoonish, pop-art inspired nail art was selected for Katie Eary’s London Fashion Week showcase. Created by manicurist Ami Streets, the look saw a hot red nail tone courtesy of iZ Beauty of London, complete with white detailing to create an animated effect. The design a super shiny finish to create a…

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Cherrie Snow uses Bio Sculpture Gel polish at Marques Almeidal showcase

By Kat Hill | 21 February 2018

Bio Sculpture Gel and Cherrie Snow were tasked with creating the nail looks for Marques Almeidal’s London Fashion Week showcase. Cherrie and here team tended to the models’ nails with two different Bio Sculpture Gel Nail Polish looks. A nude nail tone, No.2093 Ivory Beige, was used to create a clean,…

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Lecente spring 2018 collection

Lecenté launches six-piece sparkly spring collection

By Helena Biggs | 20 February 2018

Delight clients with the pretty six-piece spring collection from Lecenté, launched to help show off some sparkle this season. The collection features duos across the Ombré, Multi Glitz and Chunky Glitter categories in refreshing spring shades and pretty pastels to inspire nail artistry. The range also launches alongside two new application brushes. Lecenté distributor, Sweet…

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