EVENTS

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…

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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia

By Alex Fox | 24 April 2025

The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…

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Townhouse salon launches #BeautyForUkraine effort to help fundraise & support

By Helena Biggs | 3 March 2022

Scratch Stars Nail Salon of the Year 20/21, Townhouse, has launched #BeautyForUkraine, a 24-hour fundraiser to support those affected by the conflict with Russia. On Tuesday 8 March, Townhouse will donate 100% of all revenue from its Knightsbridge, Fitzrovia and Milton Keynes location to UNHCR Emergency Appeal for Ukraine. Townhouse…

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Keen to learn about CND™ Plexigel? Go on tour with distributor, Sweet Squared

By Chloe Randall | 28 February 2022

Sweet Squared has announced its CND™ Plexigel tour of the UK, an education event for nail professionals to learn all about the system. Designed as a versatile and convenient multi-problem solution for nails, CND™ Plexigel offers strength, length and shape, that lasts up to three weeks, with minimal application time.…

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London Fashion Week day 4 & 5: Nails to note

By Rebecca Hitchon | 23 February 2022

London Fashion Week concluded its showcase of autumn/winter styling yesterday, with an array of not only spectacular fashion choices but also nail looks. Here, Scratch takes a look at the nail styles not to miss from the last two days of Fashion Week. For the Emilia Wickstead showcase, it was…

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Nailympia online winners 2nd edition

Nailympia Online – 2nd edition: WINNERS ANNOUNCED

By Helena Biggs | 21 February 2022

Nailympia Competitions, in association with Scratch magazine, has announced the winners of the second edition of Nailympia Online. The international nail competition welcomed 13 categories with three divisions, plus a fourth and unique division for gold medalists and nail champions; Division 4 VIP Nail Challenge. Competitors were judged by a…

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London Fashion Week day 1-3: Nails to note

By Rebecca Hitchon | 21 February 2022

Despite England being hit by two storms and severe disruptions since Friday, one place that has remained as dynamic as ever is the capital, celebrating bold and escapist style and nail looks with London Fashion Week. Here, Scratch takes a look at the nail styles not to miss from the…

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New York Fashion Week: Top runway nail looks

By Rebecca Hitchon | 15 February 2022

New York Fashion Week kicked off on 11 February, bringing with it an array of standout and glamorous fashion, makeup, hair and of course, nail looks. We’ve rounded up some of the best (and boldest) manicures from the autumn/winter 2022 runway below. @byjuanalvear Self-titled nail sculptor, Juan Alvear, served up…

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