EVENTS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Last night I was invited to the Shangri-La Hotel At The Shard, London, to enjoy an evening of celebration with the Nouveau Lashes UK team. Trade and consumer press, as well as a handful of influencers, were invited to the Penthouse Suite at the hotel where the brand made the…
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Rodarte presented a collection inspired by films and musicals from the 1930s to 70s for its autumn/winter 2019 showcase in LA. Glittering ensembles were shown off down the runway, with fun flashes of lettering, hearts and flowers – punctuating a chic 70s glam look. Make-up and nails ranged from bold…
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The Brillbird team came together to enjoy an annual meeting, celebrating the brand’s successes over the past year and the achievements of it’s techs. “Across the country our lives are all so busy running salons, training centres and keeping our own continued development and training progressing,” says Liliya Moss, owner…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! The theme for Dancing On Ice – Week 3 was fairytales, and unicorns, mermaids and evil queens all featured. Actress and celebrity contestant, Jane Danson, wore a lovely ombré nail design…
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Swanky Japanese venue, Sake No Hana, London, played host to a colourful event to commemorate the launch of OPI’s spring/summer 2019 nail colour collection, Tokyo. Cherry blossom towered above my head, with OPI bottles tied to its branches for a quirky touch. A neon light in the shape of an…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hello Scratch readers! Week 2 saw the amazing Didi Conn hang up her skates – but she didn’t go without a fight. Her boxing themed routine was teamed with a pink and black costume and matching…
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