EVENTS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
While working in London this week, I stepped into the DryBy London salon on Mortimer Street to experience a pedicure. I was working in tandem with session stylist, Marian Newman, who suggested that DryBy was a salon experience that I really should explore. Adored by consumer beauty editors owing to…
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I was invited to the launch of the British Beauty Council earlier this week. This change-maker breakfast was hosted in the Gallery & Loft, Mortimer House, London to an assembly of beauty influencers and beauty media figureheads. It was followed by a lively debate and discussion on the nature of this new council and its directives,…
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This week, I hotfooted to the super-cool collaborative creative space, Hunter Collective, in Farringdon, London, for an exclusive Salon System showcase event. I was met with a glass of bubbles, before taking a peek at what was on show. Each corner of the studio saw a different area of Salon System’s beauty…
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When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie…
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Lauren Williams, of Beauty by Lauren, was recently awarded NHF Welsh Beauty Therapist of the Year at the NHF’s Welsh Awards. Hairdressing, barbering and beauty businesses gathered at The Coal Exchange in Cardiff. Based in Abertillery, the beauty therapist fought off competition to scoop the award at the ceremony, sponsored…
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Award winning tech, educator and Scratch front cover creator, Hazel Dixon, reveals how nail photographic competitions helped her to success and why you should get snapping too. “I’m always asked what makes a good front cover”, Hazel explains, “and what is needed to enter photographic competitions. “Competing, in general, has been…
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