EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
Read MorePedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
Read MoreDoncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial…
Read MoreBeautyLab skincare expert, Samantha Kendrew, reveals top tips for introducing skincare to your in-salon offering… Created to meet skincare demands, the BeautyLab range consists of sophisticated salon treatments and a complementary retail line. “The BeautyLab Body treatments are ideal for a relaxing moment and to help prepare the skin for…
Read MoreHave you considered showcasing your brow styling skill to meet any client needs? Create a bespoke brow look for clients of all ages with these tips from Lash Perfect expert, Emma Apps… “Naturally, eyebrows tend to become sparser as we age,” explains Emma Apps, Hi Brow expert. “Having regular tinting…
Read MoreDo you know what rights you and your staff member have when it comes to annual leave? The NHF/NBF serves up advice for beauty business owners… Everyone who is employed in the UK is entitled to paid leave, whatever their role or the number of hours worked. It’s vital to know what the law…
Read MoreIf you are new to session work or are thinking about a career as a session stylist, then I would say both an eye-catching portfolio and website are essential. It’s all very well having a great website, but you are going to need lots of good quality images of your…
Read MoreWhen the ‘brand ambassador’ term was first scattered, it simply involved shouting about a brand or treatment you loved to anyone that would listen on a number of platforms, with the possibly of a few freebies in return. However, lines have become blurred as advertising stipulations step in, demand for…
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