EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Pedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
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Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Read the latest issue
Ensure a smooth service with these top tip for an ultra-hygienic waxing treatments from the Sienna X team… “The more professional your waxing set up, the more likely clients are to return,” enthuses Annabelle Yardly, of Sienna X. “To maintain a professional image, ensure your work area is hygienic and keep your…
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As a salon owner, nail technician or mobile therapist, you want to open up your business to more customers and provide the best in treatments and experience; but are you making it easy and welcoming for those with a disability to choose you? According to disability charity, Scope, 13.9 million people…
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Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new…
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Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be…
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Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…
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Educator and award-winning nail technician, Katie Barnes, reveals why nail endurance is dependent on nail structure – and serves up advice on perfecting it… Beauty and endurance are two of the main qualities a client looks for when it comes to their enhancements. Both tech and client don’t want to…
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