EXPERT ADVICE

E-file rings of fire prevention

What are rings of fire on nails & how can they be avoided?

By Jess Watts | 7 December 2025

Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail…

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Power of pause

Christmas rush tips for nail techs: why pause matters

By Hannah Beth Clayton | 30 November 2025

Nail business mentor, Hannah Clayton, shares why pause is a powerful tool during the festive season… It’s that time of year: I start to panic, like my life will come to a close in December and I have to get everything done! My inboxes are full, I have work to do, but…

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Christmas retail guide for nail salons

Christmas retail guide for nail salons: products & tips to boost sales

By Jess Watts | 27 November 2025

It’s the most wonderful time of the year – not only for tinsel, treats and Christmas cheer, but for ringing tills and sleigh-loads of salon sales. But, let’s be honest, festive retail isn’t all fun and games. If you are scratching your head over what to stock, we’ve got you…

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Dec 2025 low res scratch cover

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Why Instagram is great for your nail business

By Guest Writer | 30 April 2018

Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s…

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Spa consultancy suggests welcoming heartbroken clients

By Kat Hill | 27 April 2018

A spa consultancy has revealed ‘Break-Up’ spa breaks as a wellness trend to note. Raison d’Etre describes the break as a trip to ‘helps guests adjust to major life changes’ and for those ‘having to ‘break up’ with previous elements of their lives’, including relationships, life changes or even bereavement.…

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Foot CND Marine step

Key ways to ensure healthy feet this summer

By Scratch Staff | 26 April 2018

Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy…

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Kissed By Mii Seriously Smoothing Exfoliating Wipes £250 VAT RRP ££495 wwwgerrardinternationalcom

Advice for selling tanning products in summer

By Guest Writer | 24 April 2018

Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers…

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INK Summer Dayz

Buying into a brand with confidence

By Kat Hill | 20 April 2018

Considering switching brands or adding to your product line up? Angie Gunter, head of education at INK London, shares some areas to consider… “Your chosen brand should offer genuine products that offer longevity and are kind to the natural nail. It should keep up to date with current trends, not…

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Katie Barnes Hairline crack

How to identify the cause of a nail break

By Katie Barnes | 17 April 2018

Educator and award-winning nail technician, Katie Barnes, offers reasons why enhancements can break – and how to identify them The most common reason for the breaking of nail enhancements is due to wear and tear or trauma by the wearer, but a break can also be caused by unsuitable lengths…

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