EXPERT ADVICE
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Whether you’re a seasoned artist or starting out, competitions can be an ideal playground to showcase your skills and creativity, as well as build confidence, learn from industry leaders and challenge yourself. The World’s Star Nail Artist 2023, Katy Pottle, shares her competition tips… The spectrum of choice When it…
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When we complete a set of nails, we have two different finishes: matte or glossy. You may have noticed that glossy is far more difficult to photograph. When light from an object is reflected by a surface, it changes direction. It bounces off the surface at the same angle as…
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Scratch Stars Gel Polish Stylist of the Year 2022, 2023 & 2024, Jiak Hing, explains how to master her six go-to hand poses for nail photos… 1. Relaxed claw Place the back of one hand against a flat surface and position the camera facing the nails, 45 degrees above and…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals her advice to healthily manage your time and achieve all your tasks… How good are you at managing your time? If you add up all the time you spent scrolling on social media, googling what you have seen an actress in…
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They’re the most essential items in your kit bag, so refresh your knowledge on storing, cleaning and maintaining nail tools and brushes… “With all tools, the general rule should be that if you can feel a loss of efficacy or you’re having to change your technique, it’s time to replace…
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It is assumed that when working left-handed, you just work the opposite way. But if you are leftie, you will know this is just a myth. The majority of the population is right-handed, and so the majority of products and techniques are tailored to right-handed techs. This is applicable for…
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