EXPERT ADVICE
How to achieve a work-life balance as a beauty professional in summer
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…
Read MoreBeau’s lines on nails: what they are & how to treat them
Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new…
Read MoreHow to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals,…
Read MoreWith the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most…
Read MoreThe World’s Star Nail Artist 2023, Katy Pottle, explores how the magic of colour theory can elevate your nail art designs… No matter what stage you are at on your nail journey, understanding how to play with colours can take your nail styles to the next level. Do you remember learning…
Read MoreElaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building…
Read MoreEmojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business,…
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