EXPERT ADVICE

Beau's lines

Beau’s lines on nails: what they are & how to treat them

By Lilly Delmage | 22 June 2025

Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new…

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Denise spragg pedicure header

How to elevate & promote pedicure services

By Guest Writer | 17 June 2025

Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…

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Pedicure

Pedicure tips: how nail techs can safely support clients with diabetes

By Scratch Staff | 12 June 2025

According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…

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Pregnant client

How to treat a pregnant client in the nail salon

By Chloe Randall | 13 March 2021

Pregnant pampering can be a welcome treat for a tired mum-to-be. For pregnant clients, changes often need to be made to comply with their needs and safety when being treated, whilst making their time in the salon as comfortable as possible. Here, we share some considerations you can make for…

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Salon towels

How to clean your salon towels

By Kat Hill | 12 March 2021

Abbas Vawda, managing director at Majestic Towels shares his advice for caring and cleaning your towels… “For a busy business that requires daily laundering, it is advisable to opt for a middle weight towel (around 500gsm). These will be very durable, giving reduced washing and drying times, thus making them…

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Nail beauty business loyalty scheme

Why you should have a client loyalty scheme

By Kat Hill | 9 March 2021

Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…

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Maddie regan

9 top tips for nailing Instagram

By Guest Writer | 5 March 2021

Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way…

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Marta waxing web

How to wax pregnant clients

By Guest Writer | 4 March 2021

Salon System waxing expert & owner of Waxing Specialist Salon and Academy, Marta Zaczkowska, shares her advice on waxing pregnant clients… Pregnancy is an exciting time. Women are going through lots of changes, both physically and emotionally. Over nine months, their hormone levels are constantly changing, which can cause some…

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Socialista media web feature

5 social media content creation tips for your nail & beauty business

By Guest Writer | 3 March 2021

Anna Khanna, founder of Socialista Media, shares some social media content creation ideas for your beauty business… Banking content ready for your social media posts will provide your followers valuable content, whilst helping you achieve your business goals. There are many ways that this can be done quickly and easily,…

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